9781932531367

Strategic Planning Made Easy

by
  • ISBN13:

    9781932531367

  • ISBN10:

    193253136X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 3/31/2005
  • Publisher: Entrepreneur Press

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Supplemental Materials

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Author Biography

Fred Fry, Ph.D. and Laurence G. Weinzimmer Ph.D. are both Professors of Management at Bradley University (Peoria, IL) and Charles R. Stoner, Ph.D. is the McCord Professor of Executive Management Development at Bradley. All have authored or co-authored numerous books on business growth, management and leadership and are sought-after consultants and corporate speakers in the field.

Table of Contents

Preface ix
From Ordinary to Extraordinary
1(8)
The Ordinary
2(1)
The Extraordinary: What Makes Businesses Successful
2(1)
The Few, The Proud
3(1)
Why Every Business Needs to Plan
4(2)
Planning for Growth
6(1)
Why You Need This Book
6(2)
A Preview of What's to Come
8(1)
The Road to Success
9(13)
What Is Success?
10(1)
Gimme a ``G''! Why Growth Is Hot
10(1)
Building the Bottom Line
10(1)
Realizing the Economies of Size
11(1)
Attracting the Best and the Brightest
12(1)
Energizing the Best and the Brightest
12(1)
Strengthening Company Value
12(1)
You Have to Make It Happen
13(1)
The Strategic Planning Buzz
13(2)
What's in It for You?
15(3)
The Roadmap to Strategic Planning
18(2)
Help Is Good, But It's Your Game
20(2)
The Plan to Plan: Let's Begin
22(9)
Do You Have What It Takes?
23(1)
How Fast Should You Grow?
24(1)
Setting the Stage for Planning
25(1)
Who Will Be Involved?
25(2)
Consultants: Worth the Money?
27(1)
How Often Should the Team Meet?
28(1)
Where to Meet?
28(1)
Explaining the Model
29(1)
Behind the Scenes
29(2)
Defining the Future
31(10)
It's Like Pulling Teeth
31(1)
Growing Up
32(1)
The Age-Old Debate: Vision Statement or Mission Statement?
32(1)
Focus, Focus, Focus
33(1)
Mission Statement Basics
34(1)
What Should It Look Like?
35(3)
Guidelines for Mission Statements
38(2)
Putting It into Practice
40(1)
Digging for Gold: Where to Look for Opportunity Information
41(10)
Why You Need to Do It
42(1)
Proactive Thinking
43(1)
Sketching the Environmental Landscape
44(1)
An Ongoing Commitment
44(1)
Where to Go for Information
45(6)
The Six Forces of Opportunity
51(10)
Understanding Broad-Based Environmental Forces
52(1)
Economic Forces
53(1)
Governmental Forces
53(1)
Technological Forces
54(1)
Demographic Forces
55(3)
Social Forces
58(1)
Global Forces
59(1)
Putting It into Practice
60(1)
The Playing Field: Assessing the Market
61(12)
Defining the Playing Field
62(1)
Industry Basics
62(1)
Incremental vs. Radical Changes
62(2)
Sizing Up the Competition
64(2)
Knowing Your Customers
66(2)
Don't Forget About Suppliers
68(1)
Putting It All Together
69(1)
Deciding What to Consider
70(1)
At the End of the Day
71(2)
Taking a Hard Look at Yourself
73(10)
The Value of Looking Inward
74(1)
What Does It Take for a Self-Evaluation?
74(1)
Company Strengths and Weaknesses
75(2)
Painting with Broad Strokes First
77(1)
Using the Broad Brush
77(4)
The Good, the Bad, and the Ugly
81(1)
Moving to a Finer Brush
82(1)
Running the Numbers
83(15)
Financial Resource Analysis
84(1)
Reading the Numbers and Between the Lines
85(5)
Cash Flow Statement
90(1)
Income Statement
90(1)
Balance Sheet
91(1)
Financial Ratios
91(4)
Drawing Strategic Growth Conclusions
95(3)
Can You Get There from Here?
98(17)
Evaluating Marketing Resources
99(8)
Evaluating Operational Resources
107(4)
Evaluating Human Resources
111(2)
So, Can You Get There from Here?
113(2)
Yesssll We're Better Than They Are!
115(12)
Apparent Opportunities and Real Opportunities
116(1)
The Role of Distinctive Competencies
117(1)
Identifying and Developing Areas of Distinctive Competence
118(3)
Relating Distinctive Competencies to Business Opportunities
121(1)
Sustainable Competencies
122(1)
Distinctive Competencies and Planning for Growth
123(1)
Competitive Weaknesses
124(1)
Putting It All Together
125(2)
Growth Strategies That Work
127(17)
Before You Set a Strategy ...
128(1)
Going for Growth: The Big Picture
129(1)
Doing What We Do Best: Focus Strategies
130(2)
Let's Stretch a Bit: Market Development Strategies
132(5)
Make It Better: Product Development Strategies
137(1)
Busting Out: Diversification Strategies
138(2)
Which Way Do You Go to Grow? Selecting the Right Growth Strategy
140(1)
High-Growth Industries
140(1)
Low-Growth Industries
141(1)
Putting It into Practice
142(2)
Setting the ``Right'' Goals to Make Things Happen
144(15)
Why You Need the Right Goals
145(1)
Smart Goals
146(1)
Creating the ``Right'' Goals
147(1)
A Balancing Act
147(1)
Levels and Time Frames
148(4)
The Goal Segmentation Process
152(4)
Bringing It All Together
156(1)
Putting It into Practice
156(3)
Championing Change
159(10)
The Drive for Change
160(1)
It Doesn't Come Easy
161(1)
The Four Pillars of Change
162(5)
What Now?
167(2)
Get It in Writing
169(8)
Why Write the Plan?
169(1)
The Strategic Plan Format
170(3)
Sharing the Plan
173(1)
Putting It into Action
174(1)
A Final Caveat
175(2)
Index 177

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