Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda

by Johnson-Cartee, Karen S.; Copeland, Gary A.

• ISBN13: 9780742528826
• ISBN10: 0742528820
• Format: Paperback
• Copyright: 2003-10-14
• Publisher: Rowman & Littlefield Publishers

Summary

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Author Biography

Gary A. Copeland is professor in the Department of Telecommunication and Film and in the Department of Communication Studies at The University of Alabama.

Table of Contents

List of Illustrations	ix
1 In Defense of Social Influence and Social Marketers	1	(8)
2 Social Psychology: Understanding Human Behavior and Social Influence	9	(42)
3 Social Influence Models	51	(24)
4 Identifying and Targeting Those You Want to Influence	75	(34)
5 The Individual in a Mass-Mediated World	109	(28)
6 Propaganda Strategies	137	(26)
7 Propaganda Tactics and Principles	163	(30)
Appendix A The Personality Strength (PS) Scale and Weighting	193	(2)
Appendix B Goebbels's Propaganda Machine	195	(8)
References	203	(24)
Index	227	(4)
About the Authors	231