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9783834902870

Strategic Retail Management: Text and International Cases

by ; ;
  • ISBN13:

    9783834902870

  • ISBN10:

    383490287X

  • Format: Paperback
  • Copyright: 2007-06-30
  • Publisher: Springer Verlag
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Supplemental Materials

What is included with this book?

Summary

This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

Table of Contents

Retail formats - foodp. 9
Retail formats - non-foodp. 31
New competitors - vertical strategiesp. 53
Growth strategiesp. 77
The internationalisation of retailingp. 101
Retail branding and positioningp. 121
Store location - trading area analysis and site selectionp. 143
Merchandise and category managementp. 163
Pricingp. 187
Instore marketingp. 209
Customer relationship managementp. 231
Buying - strategy and conceptsp. 255
Logistics - physical distributionp. 277
Logistics - supply chain management and information managementp. 297
Controlling and financial managementp. 317
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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