Strategies for Business and Technical Writing with NEW MyTechCommLab -- Access Card Package

by Harty, Kevin J.

• ISBN13: 9780321852809
• ISBN10: 032185280X
• Edition: 7th
• Format: Paperback
• Copyright: 2012-05-30
• Publisher: Longman

Summary

This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day. Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

Table of Contents

Preface

Introduction

 

Part One: Process as Well as Product

•  John Keenan

Using PAFEO Planning

•  Michael E. Adelstein

The Writing Process

•  Linda Flower and John Ackerman

Evaluating and Testing as You Revise

•  John S. Harris

The Project Worksheet for Efficient Writing Management

•  Jack Seltzer*

    The composing Process of An Engineer

 

Part Two: Problems with Language

•  Newman P. Birk and Genevieve B. Birk*

   Charged Language

•   John S. Feldman*

    What do you Mean you Don’t Like My Style

•  Stuart Chase

   Gobbledygook

•   Marvin Swift*

   Clear Writing Means

• University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism

A Guide to Nonsexist Language

•  Gwyneth Olofsson

International Communication and Language

 

Part Three: Business and Technical Correspondence

•  Sharon J. Gerson and Steven M. Gerson*

   The Importance of Memos, Letters, and E-mail

•  David V. Lewis

Making Your Correspondence Get Results

•  Allan A. Glatthorn

“I Have Some Bad News for You”

•  John S. Fielden and Ronald E. Dulek

How to Use Bottom-Line Writing in Corporate Communications

•  Janis Fisher Chan

E-Mail: Presenting a Professional Image

 

Part Four: Reports and Other Longer Documents

•  J. C. Mathes and Dwight W. Stevenson

Audience Analysis: The Problem and a Solution

•  Nancy Allen, Dianne Atkinson, Meg Morgan, Teresa Moore, and Craig Snow*

   What Experienced Collaborators Say About Collaborative Writing

•  Vincent Vinci

Ten Report Writing Pitfalls: How to Avoid Them

•   Sheryl Lindsell-Roberts, ‘Technical Writing for Dummies’*

Technical Writing for Dummies

•  Darrell Huff

How to Lie with Statistics

•  Carolyn D. Rude

Legal and Ethical Issues in Editing

•  David W. Ewing

Strategies of Persuasion

•  Philip C. Kolin

Proposals

•  Richard Johnson-Sheehan

Writing Proposals with Style

•  Dan Jones

Determining the Ethics of Style

 

Part Five: Resumes and Other Written Materials for a Job Search

•  John L. Munschauer

Writing Resumes and Letters in the Language of Employers

•   Diana Reep*

   Writing Resumes

•  Matthew Yate*

   Resume Formats

•  Steven Graber

   The Basics of a Cover Letter

•  Karl Weber and Rob Kaplan

   Follow-Up Letters

 

Acknowledgments

Index

 

*New Reading