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Strategize! Experiential Exercises in Strategic Management (with Web Site Printed Access Card),9780324596380
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Strategize! Experiential Exercises in Strategic Management (with Web Site Printed Access Card)

by ;
Edition:
3rd
ISBN13:

9780324596380

ISBN10:
0324596383
Format:
Paperback
Pub. Date:
2/10/2009
Publisher(s):
Cengage Learning
List Price: $110.00

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 2/10/2009.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

STRATEGIZE! is a valuable and informational text that allows readers to analyze a variety of strategy models and concepts in order to gain a better understanding of strategic management theory. The book presents many in- and out-of-class exercises that offer students a more applied and in-depth learning experience.

Table of Contents

Understanding Strategic Management
Decision Making at the Strategic and Operational Level
Exercise: Innkeepers of America
Understanding the Concept of Strategy
Exercise: How Do You Define Strategy?
Communicating Purpose Through Mission Statements
How Well Do These
Video--Create a Mission Organizations Communicate Their Purpose
The Board's Role in Corporate Governance
Exercise: Translating the Board's Role into Guidelines for Practice
Viewing Strategy from the Stakeholder Perspective
Wal-Mart and Banking
Role Playing Global Chemical Stakeholders' Interests and Power
Designing Strategy
Forces Affecting Competitive Strategy
Exercise: Intensity of Competition in the Casino Gambling Industry
Generating a Plan of Action: SWOT Analysis
An Action Plan for Robin Hood
Video--Kropf Fruit Co.-Future Strategy
Developing Generic Strategy
Choosing How to Compete in the Lodging
Video--The Generic Strategy of Caribou Coffee Industry
Building Competitive Advantage
Exercise: Build your Intended Strategy
Viewing Corporate Strategy from the Core Competencies
Perspective Exercise: Corporate Strategy at Honda
Global Strategic Alliances
Exercise: Renewing the General Motors-Toyota Alliance
Identifying Transnational Strategies
Exercise: Global Operations of Bata Shoe and Nike
Understanding Turnaround Management
Exercise: The Decline-Turnaround Sequence
Scenarios for Planning: Innovative Approaches for the Future
Exercise: Develop Some Scenarios
Implementing Strategy
Succeeding in Strategy Formulation and Implementation
Exercise: Diagnosing Problems at Hewlett Packard
Exercise: Designing Organizational Structures for Club Ed
Strategy Implementation Using the 7-S Model
Exercise: Transition at PeopleSoft Inc
Corporate Sustainability
Exercise: Video--BP's Level of Corporate Sustainability
Monitoring Strategy Implementation Through the Balanced Scorecard
Exercise: Everyone Knows the Score When a Major League Baseball Team Ties Performance to Its Mission
Industry Analyis
Lodging Industry Profile
Template for Industry Analysis
Template for Reading Financial Statements/Analysis
Case Study 1: Mercury Telecom
Case Study 2: Caffeine Satisfaction: Rivalry Among the Coffee Shops
Semester Projects
Team Projects A & B Project B:Project A: Comparing Two Organizations in the Same Industry Identifying Strategic Issues at Local Business Organizations
MICA Method of Case Analysis and Discussion
References and Sources
Index
Table of Contents provided by Publisher. All Rights Reserved.


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