Strategize! Experiential Exercises in Strategic Management (with Web Site Printed Access Card)

by Gopinath, C.; Siciliano, Julie I.

• ISBN13: 9780324596380
• ISBN10: 0324596383
• Edition: 3rd
• Format: Paperback
• Copyright: 2009-02-10
• Publisher: South-Western College Pub

Summary

STRATEGIZE! is a valuable and informational text that allows readers to analyze a variety of strategy models and concepts in order to gain a better understanding of strategic management theory. The book presents many in- and out-of-class exercises that offer students a more applied and in-depth learning experience.

Table of Contents

Understanding Strategic Management

Decision Making at the Strategic and Operational Level

Exercise: Innkeepers of America

Understanding the Concept of Strategy

Exercise: How Do You Define Strategy?

Communicating Purpose Through Mission Statements

How Well Do These

Video--Create a Mission Organizations Communicate Their Purpose

The Board's Role in Corporate Governance

Exercise: Translating the Board's Role into Guidelines for Practice

Viewing Strategy from the Stakeholder Perspective

Wal-Mart and Banking

Role Playing Global Chemical Stakeholders' Interests and Power

Designing Strategy

Forces Affecting Competitive Strategy

Exercise: Intensity of Competition in the Casino Gambling Industry

Generating a Plan of Action: SWOT Analysis

An Action Plan for Robin Hood

Video--Kropf Fruit Co.-Future Strategy

Developing Generic Strategy

Choosing How to Compete in the Lodging

Video--The Generic Strategy of Caribou Coffee Industry

Building Competitive Advantage

Exercise: Build your Intended Strategy

Viewing Corporate Strategy from the Core Competencies

Perspective Exercise: Corporate Strategy at Honda

Global Strategic Alliances

Exercise: Renewing the General Motors-Toyota Alliance

Identifying Transnational Strategies

Exercise: Global Operations of Bata Shoe and Nike

Understanding Turnaround Management

Exercise: The Decline-Turnaround Sequence

Scenarios for Planning: Innovative Approaches for the Future

Exercise: Develop Some Scenarios

Implementing Strategy

Succeeding in Strategy Formulation and Implementation

Exercise: Diagnosing Problems at Hewlett Packard

Exercise: Designing Organizational Structures for Club Ed

Strategy Implementation Using the 7-S Model

Exercise: Transition at PeopleSoft Inc

Corporate Sustainability

Exercise: Video--BP's Level of Corporate Sustainability

Monitoring Strategy Implementation Through the Balanced Scorecard

Exercise: Everyone Knows the Score When a Major League Baseball Team Ties Performance to Its Mission

Industry Analyis

Lodging Industry Profile

Template for Industry Analysis

Template for Reading Financial Statements/Analysis

Case Study 1: Mercury Telecom

Case Study 2: Caffeine Satisfaction: Rivalry Among the Coffee Shops

Semester Projects

Team Projects A & B Project B:Project A: Comparing Two Organizations in the Same Industry Identifying Strategic Issues at Local Business Organizations

MICA Method of Case Analysis and Discussion

References and Sources

Index

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