Strategy, 2008-2009

by Ketchen, David J., Jr.; Eisner, Alan B.; Dess, Gregory G.; Lumpkin, G. T.

• ISBN13: 9780073381282
• ISBN10: 0073381284
• Edition: 1st
• Format: Paperback
• Copyright: 2008-02-19
• Publisher: McGraw-Hill/Irwin

Summary

Overview : Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

Table of Contents

Ketchen, Strategy 2007–2008 Contents

Setting the Stage for Competitive Advantage

What Is Strategic Management?

The Context of Strategic Management

Analyzing the Internal Environment of the Firm

Analyzing the External Environment

The Selection of Strategies

Corporate-Level Strategy

Business-Level Strategy

Strategy Implementation and Control

Creating Effective Organizational Designs

Strategic Control

Case Analysis

Analyzing Strategic Management Cases

Appendix to Chapter 9: Financial Ratio Analysis Cases: Case 1 Enron: On the Side of the Angels Case 2 QVC Case 3 JetBlue Airlines: Is the Blue Fading? Case 4 Johnson & Johnson Case 5 Yahoo! Case 6 World Wrestling Entertainment Case 7 The Casino Industry Case 8 Claire’s Stores: Competing Betwixt and Between Case 9 Nintendo’s Wii Case 10 Ford Motor Company on the Edge?

Table of Contents provided by Publisher. All Rights Reserved.