did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780136690603

The Strategy and Tactics of Pricing

by ;
  • ISBN13:

    9780136690603

  • ISBN10:

    0136690602

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1994-05-01
  • Publisher: Taylor & Francis
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $66.67 Save up to $16.67
  • Buy Used
    $50.00
    Add to Cart Free Shipping Icon Free Shipping

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

Table of Contents

1. Strategic Pricing: The Harvest of Your Profit Potential.
2. Costs: Understanding How They Affect Your Pricing and Profits.
3. Financial Analysis: Integrating Costs with Market-Based Pricing.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Managing Your Market Proactively.
6. Strategy: Integrating the Elements of Profitablility.
7. Price Segmentation: The Key to Capturing Full Value.
8. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
9. Price Negotiation: Tactics in Practice.
10. Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies.
11. Competitive Advantage: The Key to Sustainable Profitablility.
12. Psychology: Models to Aid in Anticipating Purchase Behavior.
13. Measuring Price Sensitivity: Research Techniques to Supplement Judgement.
14. The Law & Ethics: Determining the Constraints on Profit Maximization.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program