Style Guide for Business and Technical Communication

by Franklin Covey Company

• ISBN13: 9780965248112
• ISBN10: 0965248119
• Edition: 3rd
• Format: Paperback
• Copyright: 1998-01-01
• Publisher: Covey Leadership Center

Summary

Used by hundreds of colleges and universities as a textbook for writing courses, this guide contains a proposed syllabus, complete curriculum design, and reproducible handouts and exercises for class use. An invaluable time saving tool. "This superb guide is a useful, hands-on tool that can teach you to communicate more effectively and efficiently in today's business world".--Dr. Stephen R. Covey.

Table of Contents

Preface	iii	(1)
Improving Communication Quality	iv	(1)
Acknowledgments	v
Reference Glossary	131	(229)
Using the Reference Glossary (Introduction)	2	(1)
Abbreviations	3	(5)
Acronyms	8	(1)
Active/Passive	9	(3)
Adjectives	12	(3)
Adverbs	15	(1)
Agreement	16	(3)
Apostrophes	19	(2)
Appendices	21	(2)
Articles	23	(2)
Bias-Free Language	25	(4)
Bibliographies	29	(2)
Boldface	31	(1)
Brackets	32	(1)
British English	33	(2)
Capitals	35	(4)
Captions	39	(3)
Charts	42	(7)
Citations	49	(1)
Cliches	50	(3)
Colons	53	(1)
Color	54	(5)
Commas	59	(3)
Compound Words	62	(2)
Conjunctions	64	(3)
Contractions	67	(1)
Dashes	68	(1)
Decimals	69	(1)
Editing and Proofreading	70	(3)
Electronic Mail	73	(3)
Ellipses	76	(1)
Emphasis	77	(3)
Ethics	80	(2)
Exclamation Marks	82	(1)
False Subjects	83	(1)
Faxes	84	(2)
Footnotes	86	(2)
Fractions	88	(1)
Gobbledygook	89	(2)
Graphics for Documents	91	(6)
Graphics for Presentations	97	(8)
Graphs	105	(10)
Headings	115	(3)
Hyphens	118	(2)
Illustrations	120	(6)
Indexes	126	(2)
Intellectual Property	128	(3)
International Business English	131	(2)
Introductions	133	(2)
Italics	135	(2)
Jargon	137	(1)
Key Words	138	(1)
Letters	139	(19)
Lists	158	(3)
Managing Information	161	(5)
Maps	166	(11)
Mathematical Notations	177	(2)
Meetings Management	179	(4)
Memos	183	(3)
Metrics	186	(6)
Modifiers	192	(2)
Nouns	194	(1)
Numbering Systems	195	(1)
Numbers	196	(2)
Online Documentation	198	(5)
Organization	203	(6)
Outlines	209	(2)
Page Layout	211	(7)
Paragraphs	218	(5)
Parallelism	223	(1)
Parentheses	224	(2)
Periods	226	(1)
Persuasion	227	(4)
Photographs	231	(8)
Plurals	239	(2)
Possessives	241	(2)
Prepositions	243	(1)
Presentations	244	(4)
Project Management	248	(5)
Pronouns	253	(5)
Punctuation	258	(2)
Question Marks	260	(1)
Quotation Marks	261	(2)
Quotations	263	(1)
Redundant Words	264	(2)
References	266	(3)
Repetition	269	(2)
Reports	271	(5)
Resumes	276	(4)
Scientific/Technical Style	280	(3)
Semicolons	283	(1)
Sentences	284	(4)
Signs and Symbols	288	(2)
Slashes	290	(1)
Spacing	291	(2)
Spelling	293	(5)
Strong Verbs	298	(1)
Style	299	(4)
Summaries	303	(2)
Tables	305	(7)
Tables of Contents	312	(3)
Thinking Strategies	315	(3)
Titles	318	(2)
Tone	320	(3)
Transitions	323	(1)
Underlining	324	(1)
Units of Measurement	325	(1)
Verbs	326	(3)
Word Problems	329	(12)
Word Processing	341	(7)
Wordy Phrases	348	(2)
Writing and Revising	350	(10)
Model Documents	360	(63)
Using Model Documents (Introduction)	360	(1)
Letters	361	(17)
Response: With Information and Directions	361	(1)
Response: To a Concerned Customer	362	(2)
Response: To a Complaint	364	(1)
Complaint: With a Request for Action	365	(1)
Complaint: With a Tactful Request for Aid	366	(2)
Employment Reference	368	(2)
Employment Verification	370	(1)
Bid Solicitation	371	(1)
Sales: With a Soft Sell	372	(3)
Sales: Template/Mail Merge	375	(1)
Customer Service	376	(2)
Memos	378	(21)
Procedure	378	(2)
Request: For Clarification of a Problem	380	(2)
Summary: For an Executive Audience	382	(2)
Proposal: To an Antagonistic Audience	384	(4)
Request: With Informal Instructions	388	(3)
Technical: With a Recommendation	391	(1)
Recommendation	392	(1)
Status Report: With an Outcome Orientation	393	(1)
Safety: With a Mild Reprimand (E-mail)	394	(1)
Personnel: With Suggested Procedures (E-mail)	395	(1)
Response: With Instructions (E-mail)	396	(2)
Transmittal: For Attachments	398	(1)
Others	399	(24)
Resume: Chronological Format	399	(1)
Resume: Functional Format	400	(1)
Resume Cover Letter	401	(1)
Minutes	402	(2)
Job Description	404	(1)
Executive Summary: For a Proposal (Financial Services)	405	(1)
Executive Summary: For a Proposal (Training)	406	(2)
Executive Summary: For an Audit	408	(1)
Marketing Fact Sheet	409	(1)
Mission Statement	410	(2)
Procedure: For a Business Process	412	(3)
Procedure: For a Technical Process	415	(4)
Technical Report	419	(4)
Index	423