The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
This book is for professionals involved in innovation, such as techno-starters, venture capitalists, entrepreneurs, university lecturers and graduate students. Laymen may read it out of interest in the topic and should be able to get a good general understanding, but may not appreciate the more complex issues. Provides guidelines for assessing innovative ideas Includes methods for valuing innovation Discusses the danger points in the innovation process Explains the planning and development processes Includes innovation models Discusses the methods for risk assessment