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Questions About This Book?
What version or edition is this?
This is the edition with a publication date of 4/2/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
This book is for professionals involved in innovation, such as techno-starters, venture capitalists, entrepreneurs, university lecturers and graduate students. Laymen may read it out of interest in the topic and should be able to get a good general understanding, but may not appreciate the more complex issues. Provides guidelines for assessing innovative ideas Includes methods for valuing innovation Discusses the danger points in the innovation process Explains the planning and development processes Includes innovation models Discusses the methods for risk assessment