SuperBusiness How I Started SuperJam from My Gran's Kitchen

by Doherty, Fraser

• ISBN13: 9780857081421
• ISBN10: 085708142X
• Edition: 1st
• Format: Paperback
• Copyright: 2011-05-23
• Publisher: Capstone

Summary

"Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!" Duncan Bannatyne Fraser Doherty is a successful young entrepreneur and started his company at the age of just fourteen. His brand of 100% fruit jam, 'SuperJam' is sold in supermarkets across Europe and has sold over one million jars to date. In this book, Fraser gives you useful down-to-earth advice on how you, too, can come up with your own ideas and start a business, create a product, build a brand and do good in your community. It's not all plain sailing though. There are constant setbacks in setting up a business and a lot of ideas fail completely. With his own suggestions for budding entrepreneurs, supplemented by advice that he has been given by other people along the way, Fraser's story will inspire you to start your own adventure to get your business going in the right direction. Eureka! Finding an idea Developing Your Product Finding Supporters (advice, sales) Launch! - Start Small (PR, marketing) Seeking feedback (improve) Sell, Sell, Sell (more outlets, growth) Telling A Story Love Your Customers Do Good Diversify & Grow

Author Biography

Fraser Doherty, named one of the '30 under 30' entrepreneurs in the world by Inc Magazine, is one of the UK's most successful young entrepreneurs. His company, SuperJam, started as a hobby in his Gran's tiny kitchen in Scotland and has grown to become an iconic brand and a phenomenally successful company. Fraser has also established a charity, The SuperJam Tea Parties, for elderly people who live alone or in care.

Table of Contents

About the 'Jam Boy'	p. v
Acknowledgements	p. vii
My Adventures in Jam	p. ix
Why Start a Business?	p. 1
Eureka! Super Idea	p. 15
Finding Support	p. 33
Researching and Pitching Your Idea	p. 49
Launch!	p. 75
Telling a Story	p. 89
Sell, Sell, Sell	p. 101
Love Your Customers	p. 125
Do Good	p. 141
Building a Team	p. 161
Diversify and Grow	p. 175
A Handful of Places to Go for Inspiration	p. 183
Index	p. 187
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