Sustainable Tourism

by Hawkins,Rebecca

• ISBN13: 9780750623858
• ISBN10: 0750623853
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 1998-03-09
• Publisher: Routledge

Summary

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.

Table of Contents

About the authors	vi	(1)
Foreword	vii	(2)
Preface	ix	(4)
Structure of the book	xiii	(2)
Acknowledgements	xv	(1)
List of figures	xvi	(1)
List of tables	xvii
Part One The Context; the Issues; A Global Overview	3	(78)
1 Environment; tourism; a marketing perspective	3	(12)
2 Global environmental issues	15	(11)
3 International summary of tourism and environment: north Europe, the Mediterranean region and North America	26	(12)
4 International summary of tourism and environment: East Asia and the Pacific; the Caribbean; Eastern Europe and states of the former USSR, and rest of the world	38	(12)
5 Travel and tourism: the world's largest industry	50	(14)
6 The environmental significance of holiday and leisure tourism	64	(17)
Part Two Managing Tourism for Sustainability at Specific Destinations	81	(52)
7 Managing tourism -- the local destination focus	81	(12)
8 Managing tourism at local destinations -- the public sector role	93	(13)
9 Managing tourism at local destinations -- the private sector role	106	(12)
10 The marketing process for sustainable tourism at destinations	118	(15)
Part Three The Issues and Cases of Good Management Practice in the Main Sectors of Travel and Tourism	133	(68)
11 The `R Word' guide to corporate action on sustainability	133	(11)
12 Sustainability in the accommodation sector -- with international illustrations	144	(16)
13 Sustainability in the visitor attractions sector	160	(10)
14 Sustainability in the transport sector -- with international illustrations	170	(14)
15 Sustainability in the tour operator sector -- with international illustrations	184	(17)
Part Four International Cases of Good Management Practice for Sustainability	201	(29)
Kruger National Park, South Africa	201	(7)
Quicksilver Connections Ltd, Great Barrier Reef, Australia	208	(5)
Edinburgh's Old Town, UK	213	(5)
Anglian Water Services Ltd: Rutland Water, UK	218	(6)
Ironbridge Gorge Museums, UK	224	(6)
Epilogue: Positive visions for sustainable tourism	230	(8)
Appendix I: Select glossary of environment, tourism and marketing terms	238	(12)
Appendix II: Environmental regulations, market mechanisms and self-regulatory codes of conduct influencing the tourism industry	250	(8)
Select bibliography	258	(5)
Index	263