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9780470113530

Sweet Spot : How to Maximize Marketing for Business Growth

by
  • ISBN13:

    9780470113530

  • ISBN10:

    0470113537

  • Format: eBook
  • Copyright: 2007-02-01
  • Publisher: Wiley
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Summary

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You'll learn how to bring smart marketing together with good leadership to find your business's sweet spot.

Table of Contents

Introduction. PART ONE: Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world. Chapter 1. Marketing, Sweet Marketing. Chapter 2. Sweet Spotting. Chapter 3. The Qualifying Rounds. Chapter 4. Growing around in Circles. PART TWO: How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn you logo into an icon, mobilize champions-in-chief, and employ advocates-not workers. Chapter 5. Mining Minds. Chapter 6. Demarcating Demand. Chapter 7. From Logo to Icon. Chapter 8. Champions-in-Chief. Chapter 9. Employ Advocates, Not Workers. Chapter 10. The Stuff That Marketing Is Made of. Notes. Bibliography. Index.

Supplemental Materials

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