did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780697391438

Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society

by ;
  • ISBN13:

    9780697391438

  • ISBN10:

    0697391434

  • Edition: 5th
  • Format: Paperback
  • Copyright: 1999-01-01
  • Publisher: McGraw Hill College Div

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $26.30 Save up to $7.89
  • Rent Book $18.41
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

This debate-style reader is designed to introduce students to controversies in mass media. The readings, which represent the arguments of leading scholars and media commentators, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. Taking Sides actively develops critical thinking skills by requiring students to analyze opposing viewpoints and reach considered judgements.

Table of Contents

Mass Media''s Role in SocietyISSUE
Are American Values Shaped by the Mass Media?
YES: Todd Gitlin, from "Prime Time Ideology: The Hegemonic
Process in Television Entertainment", in Horace Newcomb, ed.,Television
The Critical View, 6th ed.NO
Horace Newcomb
from "Television as aCultural Forum: Implications for Research", Quarterly Review ofFilm Studies
Professor of journalism and sociology Todd Gitlinaddresses how hegemony works in entertainment television
How, heasks
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program