Preface | |
Introduction | |
Get a Grip | |
Welcome to the Compulsion-to-Compare Planet | |
Why Customers Search and Switch | |
Get the Credit You're Due | |
Ace Your Buyer's Worth-It Test | |
Manage Perception Makers and Takers | |
Be (and Stay) Damn Different Fortify Your Firewall | |
Build Customer Trust | |
Find and Grow Passionate-to-Serve Employees | |
Look for Tamers That Teach Move On Now! | |
Follow the 10 Day Starter Plan | |
Notes | |
Acknowledgments | |
About the Author | |
Index | |
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