9780072492262

Telecommunications : Radio, Television, and Movies in the Digital Age

by
  • ISBN13:

    9780072492262

  • ISBN10:

    0072492260

  • Edition: 8th
  • Copyright: 1/1/2003
  • Publisher: MCGRAW HILL BOOK COMPANY
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $68.00 Save up to $2.04
  • Buy New
    $65.96
    Add to Cart Free Shipping

    USUALLY SHIPS IN 3-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Prologue The Significance of Telecommunications 1(9)
Part One Electronic Media Forms 9(218)
Radio
10(38)
Broadcast Television
48(35)
Cable Television
83(31)
Movies
114(25)
DBS, Tapes, Discs, and the Internet
139(28)
Organizational and Personal Telecommunications
167(32)
International Electronic Media
199(28)
Part Two Electronic Media Functions 227(193)
Business Practices
228(29)
Programs
257(33)
Laws and Regulations
290(29)
Ethics and Effects
319(27)
Advertising
346(23)
Audience Feedback
369(25)
Production, Distribution, and Exhibition
394(26)
Epilogue Careers in Telecommunications 420
Glossary 1(1)
Index 1

Rewards Program

Write a Review