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Telecommunications : Radio, Television, and Movies in the Digital Age,9780072492262
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Telecommunications : Radio, Television, and Movies in the Digital Age

by
Edition:
8th
ISBN13:

9780072492262

ISBN10:
0072492260
Pub. Date:
1/1/2003
Publisher(s):
MCGRAW HILL BOOK COMPANY

Questions About This Book?

What version or edition is this?
This is the 8th edition with a publication date of 1/1/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Table of Contents

Prologue The Significance of Telecommunications 1(9)
Part One Electronic Media Forms 9(218)
Radio
10(38)
Broadcast Television
48(35)
Cable Television
83(31)
Movies
114(25)
DBS, Tapes, Discs, and the Internet
139(28)
Organizational and Personal Telecommunications
167(32)
International Electronic Media
199(28)
Part Two Electronic Media Functions 227(193)
Business Practices
228(29)
Programs
257(33)
Laws and Regulations
290(29)
Ethics and Effects
319(27)
Advertising
346(23)
Audience Feedback
369(25)
Production, Distribution, and Exhibition
394(26)
Epilogue Careers in Telecommunications 420
Glossary 1(1)
Index 1


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