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Television and Radio Announcing Plus MySearchLab with Pearson eText --Access Card Package,9780205946259
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Focuses on new developments in media announcing


The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era.


This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more.


Learning Goals:

Upon completing this book, readers will be able to:

  • Develop essential announcing skills
  • Understand new trends in the field


0205946259 / 9780205946259 Television and Radio Announcing Plus MySearchLab with Pearson eText --Access Card Package

Package consists of:   

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

0205901379 / 9780205901371 Television and Radio Announcing

Table of Contents

1) Brief Table of Contents

2) Full Table of Contents


1) Brief Table of Contents


Chapter 1: Announcing for the Electronic Media                                                   

Chapter 2: The Announcer as Communicator

Chapter 3: Voice Analysis and Improvement

Chapter 4: Pronunciation and Articulation

Chapter 5: Audio Performance

Chapter 6: Video Performance

Chapter 7: Commercials and Public Service Announcements

Chapter 8: Interview and Talk Programs

Chapter 9: Radio News

Chapter 10: Television News

Chapter 11: Music Announcing

Chapter 12: Sports Announcing

Chapter 13: Starting Your Announcing Career


2) Full Table of Contents


Chapter 1: Announcing for the Electronic Media                                                   

What You Can Gain From This Book

The Announcer for the Electronic Media

Education and Training

Coursework Considerations

Checklist: Courses to Build Your Career

The Announcer’s Responsibility

Spotlight: Broadcast Ethics

Practicing with Equipment

Backgrounds of Successful Announcers


Chapter 2: The Announcer as Communicator

Principles of Effective Communication

Interpreting Copy

Identifying the General Meaning

Stating the Specific Purpose

Identifying the General Mood

Determining Changes in Mood

Determining Parts and Structure

Analyzing Punctuation Marks

Marking Copy

Verifying Meaning and Pronunciation

Reading Aloud

Conveying Interest in Your Material

Talking to Your Listener

Employing Characterization: The Announcer as Actor

Checklist: Analyzing Broadcast Copy

Practice: Analyzing the Delivery of Professional Announcers

Practice: Talking a Script

Spotlight: Learning to Sound Local

Ad-Lib Announcing

Know What You’re Talking About

Be Interested in What You’re Saying

Be Eager to Communicate with Your Listener

Develop an Attractive Personality

Practice: Ad-Lib Announcing

Checklist: Improving Ad-Lib Announcing Skills

Checklist: Analyzing Broadcast Copy


Chapter 3: Voice Analysis and Improvement

Ways of Communicating

How We Speak

Speech Personality

Analyzing Your Speech

Diagnostic Reading

Four Aspects of Speech

Voice Quality

Breathing and Breathing Exercises

Common Voice Problems

Practice: Achieving a Low Pitch

Practice: Varying Your Pitch

Practice: Varying Your Tempo

Practice: Excessive Sibilance


Chapter 4: Pronunciation and Articulation

Variations in United States and Canadian Speech

Causes of Mispronunciation

Unfamiliarity with Correct Pronunciation

Speech Sounds of American English




Consonant Sounds

Phonetic Transcription

Microphones: Importance of Proper Usage

Articulation Problems


Chapter 5: Audio Performance

Audience Rapport: Radio

Microphone Fright


The Failure Syndrome


Mental Preparation                                                                                          

The Way You Sound


Microphone Consciousness

Taking a Level

Hand Signals

Performance Skills

Achieving a Conversational Style

Reading Telephone Numbers

Developing a Sense of Time

Other Tips for Improving Your Performance

Evaluating Your Performance

Practice: Gauging Your Own Performance

Checklist: Evaluating Audio Performance


Chapter 6: Video Performance

Audience Rapport: Television

Microphone Consciousness

Camera Consciousness

Hitting Marks

On-Camera Movement

Holding Props

Holding Scripts                                                                                                

Using Peripheral Vision

Clothing and Makeup

Cue Cards

Working with Prompters

Instructions and Cues

Achieving Good Working Relationships

Hand Signals

Preparing for a Performance

Other Tips for Improving Your Performance

Evaluating Your Video Performance


Chapter 7: Commercials and Public Service Announcements

Announcers as Actors

Analyzing Commercial Copy

Structure: The Rule of Three

Recording a Commercial in a Studio

Television and Film Voice-overs

Working with Commercials during an On-air Shift

Character Voices

Non Standard Styles of Speech Used in Commercials

Radio Public Service Announcements

Television Commercials

Checklist: Making Effective Television Commercials

Practice: Delivering Radio Commercials and PSAs

Practice: Producing Your Own Commercial

Practice: Delivering Television Commercials


Chapter 8: Interview and Talk Programs

Television Interview Shows Yesterday and Today

Principles of Effective Interviewing

Tips for Conducting Successful Interviews

The Guest

Checklist: Becoming a Skilled Interviewer

Conducting the Interview






Radio Talk Show Hosts

Preparing for the Shift

Performing as a Radio Talk Show Announcer

Legal and Ethical Concerns

Challenges and Responsibilities

Television Talk Programs

Hosting Television Talk Shows

Types of Talk Shows

Practice: Interviewing for Radio News

Practice: Interviewing


Chapter 9: Radio News

Radio News Today                                                                                                     

Anchoring Radio News

News Sources

Preparing for a Shift

Checklist: Writing Effective News Copy

Writing News

Checking Your Newswriting Style

Delivering the News

The Radio Field Reporter

Live Reporting

Voicers, Actualities, Sceners and Wraps

Spotlight: Philosophies of Radio and Television Journalism

Practice: Rewriting News Copy


Chapter 10: Television News

News Media Today

News on Television

Requirements for News Reporters and Anchors

Technology and its Challenges

Television Reporters

Preparing a Package

Abbreviations Used in Television Scripts

Reporting Live from the Field                                                                                       

The News Anchor

Working Conditions and Responsibilities

Using a Prompter

Weather Reporting

Preparing and Delivering Weather Reports

Notes on Weather Reporting

Gaining Experience: Internships


Chapter 11: Music Announcing

Music Radio Today

An Upturn for Music Radio?

Online DJs

The DJ’s Job

Music Radio Stations

Working Conditions

Music at Independent Stations

Alternative DJ Opportunities

Mobile DJs


Music Station Practices

Announcing Styles

Preparing for a Career as a DJ

Practice: Honing DJ Skills

Checklist: Improving Your Popular Music Announcing Style

Practice: Tracking Rate of Delivery of DJs


Chapter 12: Sports Announcing

Before Committing Yourself

Working Conditions of Sports Announcers

Interviewing Athletes

Editing Considerations

Sports Reporting

The Television Sports Reporter

The Radio Sports Director

Play-by-Play Announcing

Practicing Play-by-Play Announcing

Checklist: Questions to Ask Yourself Before You Enter an Announce Booth to Call a Game

Additional Tips on Sportscasting

Checklist: Becoming an Effective Play-by-Play Annouver

The Play Analyst

Practice: Play-by-Play Announcing

Practice: Getting Athletes’ Names Right


Chapter 13: Starting Your Announcing Career

What’s Next?

Preparing for Your Career

Checklist: Assessing Your Career Potential

Job-Hunting Tools

Tips on Preparation


The Website

The Cover Letter

Audition or Resume Recordings


Be Responsive

Mailing Address, Email and Phone Number

Finding Job Openings

Applying for a Position at a Station

Interviewing for a Job

Joining a Union

Going Where Your Career Takes You



Social Networking

Video Resume

Practice: Drafting Your Resume

Practice: Checking Out the Job Scene


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