from Private Sellers
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
Chapter 1: Welcome to Social Commerce 1
Chapter 2: Diving In 21
Chapter 3: Getting New Customers in the Social Media Age 41
Chapter 4: Subtle Selling 59
Chapter 5: Customers and Beyond – The Different Communities You Can Talk to 77
Chapter 6: Building a Community 95
Chapter 7: New Product Development and Customer Service 113
Chapter 8: Marketing Communications 129
Chapter 9: Show Me the Money – Measuring ROI 147