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Questions About This Book?
What version or edition is this?
This is the edition with a publication date of 1/1/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
No Time Marketing gives entrepreneurs and small businesses essential information to make the critical marketing decisions that directly impact sales. If you are a smart business person and know your business needs marketing, but you don¿t have the time, money, or possibly the experience to do it, No Time Marketing is precisely for you.
Alyssa Dver is the Chief Executive of Mint Green Marketing. Dver was formerly the chief marketing officer for a number of public and private companies. She is the founder of The Center to Prevent Lost Children, Wander Wear, and the Lead Factory. As such, she clearly understands the need to be cost conscientious and ultimately effective. In 2007, Business Week recognized Dver as one of eight female entrepreneurs to watch.Dver is a hands-on practioner and the author of the book, "Software Product Management Essentials" which has sold over 30,000 copies globally. A prolific writer, Dver's articles have been published in media including Forbes, Business Week, Entrepreneur and Readers Digest and she writes a regular column in Software Magazine. Also an accomplished speaker, she is often the featured expert at webinars, seminars, conferences and executive meetings. Dver has been interviewed on international TV, radio, newspapers, books and magazines dozens of times. A graduate of The Wharton School, Dver is currently working on her PhD in cause marketing at the University of East London. She is a board adviser to organizations including The Women's Congress and Sport-a-Cause and the executive producer of the popular WebTV show, Mom Matters.