The Tobacco War

by Glantz, Stanton A.

• ISBN13: 9780520222861
• ISBN10: 0520222865
• Format: Paperback
• Copyright: 2000-05-01
• Publisher: Univ of California Pr

Summary

This timely book chronicles California's battle against the tobacco industry, focusing on Prop. 99, which raised the tobacco tax and became the world's largest tobacco control program.

Author Biography

Stanton A. Glantz is Professor of Medicine at the University of California, San Francisco

Table of Contents

List of Figures and Tables	xiii
Preface	xv
Introduction	1	(6)
The Changing Environment of Tobacco	2	(2)
Recurring Themes	4	(1)
Conclusion	5	(2)
Beginnings: The Nonsmokers' Rights Movement	7	(26)
The Berkeley Ordinance	9	(1)
Proposition 5	9	(2)
The Tobacco Industry Joins the Battle	11	(5)
The $43 Million Claim	14	(2)
The Postmortem	16	(2)
Proposition 10	18	(3)
Going Local	21	(1)
The San Francisco Ordinance	22	(1)
The Tobacco Industry's Counterattack	23	(2)
Tobacco Control Advocates Mobilize	25	(1)
The Proposition P Campaign	26	(3)
Lessons from the Proposition P Campaign	29	(2)
Conclusion	31	(2)
Proposition 99 Emerges	33	(17)
The Idea	34	(1)
The Coalition for a Healthy California	35	(4)
The Legislative Effort	39	(7)
The CMA and the Tobacco Industry	46	(1)
The Napkin Deal	47	(2)
Conclusion	49	(1)
Beating the Tobacco Industry at the Polls	50	(26)
Locking in Money for Prevention	50	(2)
Organizing the Campaign	52	(2)
The Industry Campaign	54	(1)
Getting the Medical Providers to Buy In	55	(2)
Collecting the Signatures	57	(3)
Launching the Election Campaign	60	(4)
Putting the Issue before the Voters	64	(2)
The CMA's Quiet Withdrawal	66	(2)
The Fake Cop Fiasco	68	(5)
Reflections on the Industry's Defeat	73	(1)
Conclusion	74	(2)
Moving to the Legislature	76	(21)
The Tobacco Industry's Pricing Strategy	77	(2)
Conflicting Views of Health Education	79	(3)
A Hostile Legislative Environment	82	(2)
California's Fiscal Problems	84	(1)
Down the Legislative Path	85	(1)
The Coalition's Disintegration	86	(4)
The Governor's Budget	90	(3)
The Tobacco Industry's Legislative Strategies	93	(3)
Conclusion	96	(1)
Proposition 99's First Implementing Legislation	97	(23)
The Voluntary Health Agencies' Legislation	97	(3)
Other Significant Tobacco Education Legislation	100	(2)
The Child Health and Disability Prevention Program	102	(1)
Negotiations and Agreements	103	(5)
Project 90	108	(4)
The Battle over the Media Campaign	112	(2)
The Research Account	114	(1)
The Outcome	115	(2)
Conclusion	117	(3)
Implementing the Tobacco Control Program	120	(27)
Two Different Models	121	(3)
Leadership at DHS	124	(2)
The Media Campaign	126	(4)
The Local Lead Agencies	130	(3)
Encouraging Diversity	133	(4)
The Schools: A Different Approach	137	(4)
Early Leadership Problems	141	(1)
Monitoring and Accountability	142	(1)
Formalizing Noncooperation between DHS and the Schools	143	(1)
Conclusion	144	(3)
The Tobacco Industry's Response	147	(10)
The Industry and the Media Campaign	147	(6)
``It's the Law''	153	(1)
The Industry and the Schools	154	(2)
Conclusion	156	(1)
The Battle over Local Tobacco Control Ordinances	157	(25)
Beverly Hills	159	(1)
Lodi	160	(3)
Sacramento	163	(3)
The Escalating Fight over Local Ordinances	166	(4)
Long Beach	170	(2)
Placer County	172	(2)
The Sacramento Battle over Measure G	174	(2)
The Tobacco Industry's Plan: ``California's Negative Environment''	176	(1)
The Tobacco Industry and the California Public Records Act	177	(3)
Conclusion	180	(2)
Continued Erosion of the Health Education Account: 1990--1994	182	(30)
Early Postures	184	(1)
The CMA Position	185	(3)
Governor Wilson's Budget Cuts	188	(1)
The Tobacco Industry's Strategy	189	(1)
The Final Negotiations	190	(2)
AB 99 Emerges	192	(2)
The Governor Tries to Kill the Media Campaign	194	(3)
The First Litigation: ALA's Lawsuit	197	(4)
The 1992--1993 Budget Fight	201	(3)
Positioning for 1994	204	(3)
The Governor Kills the Research Account	207	(2)
Conclusion	209	(3)
Battles over Preemption	212	(34)
SB 376: The First Threat of Preemption	213	(2)
The Voluntary Health Agencies Accept Preemption	215	(2)
The Birth of AB 13	217	(1)
The Tobacco Industry's Response: AB 996	218	(2)
The View from outside Sacramento	220	(1)
AB 13 and AB 996 on the Assembly Floor	221	(1)
On to the Senate	222	(2)
The Philip Morris Plan	224	(2)
The Philip Morris Initiative	226	(3)
The Continuing Fight over AB 13	229	(2)
The Philip Morris Signature Drive	231	(1)
The Legislature Passes AB 13	232	(1)
AB 13 and Proposition 188	233	(1)
The Stealth Campaign	234	(3)
The ``No'' Campaign	237	(3)
The Wellness Foundation	240	(2)
The Federal Communications Commission	242	(2)
Conclusion	244	(2)
The End of Acquiescence	246	(24)
The Governor's 1994--1995 Budget	247	(2)
The Creation of AB 816	249	(1)
Objections to CHDP	250	(5)
The Hit List	255	(2)
The ANR-SAYNO Lawsuit	257	(1)
The Conference Committee Hearing	258	(2)
The CMA	260	(3)
Last-Minute Efforts to Stop AB 816	263	(2)
The Floor Fight	265	(1)
The Final Bill	266	(3)
Conclusion	269	(1)
The Lawsuits	270	(14)
Child Health and Disability Prevention	271	(2)
Comprehensive Perinatal Outreach	273	(1)
The Health Groups' Victory	274	(4)
The Lawsuit's Aftermath: SB 493 in 1995	278	(4)
The SB 493 Lawsuits	282	(1)
Conclusion	283	(1)
Doing It Differently	284	(46)
The Need for a Change	285	(4)
The December Meeting	289	(4)
The CMA	293	(2)
The Governor's Budget	295	(1)
Changes in the Legislature	296	(3)
The Coalitions Form	299	(3)
The ``Hall of Shame'' Advertisement	302	(4)
The Wellness Grant	306	(2)
The CMA House of Delegates Meeting	308	(3)
The Philip Morris Memo	311	(3)
The Governor's May Revision	314	(1)
Reaction to the Governor's New Budget	315	(3)
Attempted Restrictions on the Media Campaign	318	(1)
The Research Account	319	(2)
The Final Budget Negotiation	321	(3)
Engaging the Media	324	(3)
The End of the Diversions	327	(1)
Conclusion	328	(2)
Political Interference in Program Management	330	(37)
Squashing the Media Campaign	331	(3)
``Nicotine Soundbites''	334	(4)
Implementing Pringle's Pro-Tobacco Policies	338	(5)
Shutting Out the Public Health Community	343	(5)
The TEROC Purge	348	(2)
The Strengthened Advertisements	350	(3)
The 1998 Hearings	353	(1)
Trying to Control TEROC	354	(3)
Delayed Implementation of the Smoke-free Workplace Law	357	(2)
Pulling the Advertisements for Smoke-free Bars	359	(3)
The California Tobacco Survey: TCS ``Fires'' John Pierce	362	(3)
Conclusion	365	(2)
Lessons Learned	367	(14)
The Players	368	(2)
The Keys to Success: Ideas, Power, and Leadership	370	(1)
Ideas: Knowing What You Want	371	(3)
Power: Turning Ideas into Action	374	(2)
Leadership: Seizing Opportunities and Challenging the Status Quo	376	(2)
Conclusion	378	(3)
Appendix A. Organizations, Programs, and People Involved in Tobacco Control in California	381	(3)
Appendix B. Important California Tobacco Control Events	384	(3)
References	387	(40)
About the Authors	427	(2)
Index	429