The Tobacco Wars

by Adams, Walter; Brock, James W.

• ISBN13: 9780324012965
• ISBN10: 0324012969
• Edition: 1st
• Format: Paperback
• Copyright: 1998-09-09
• Publisher: South-Western College Pub

Summary

Designed as a supplement for either Principles or Intermediate Microeconomics, The Tobacco Wars is an interesting and unique way to illustrate the concepts of microeconomics as applied to real-life, current events. Not only does this lively discussion of the tobacco litigation provide insight into the recent and historical controversies, but it also follows along with the concepts taught in microeconomics. The Tobacco Wars presents the economic theory surrounding the tobacco wars as a creative dialogue between an economist, a historian and a tobacco industry executive. The conversation between these three fictional key players illustrates the real-life issues and controversies currently at play and asks the readers to make up their own minds, and reach their own conclusions.

Table of Contents

PART I

THE ANTECEDENTS

PART II

THE CONSUMER FRONT

PART III

THE ANTITRUST FRONT

PART IV

THE SOCIAL WELFARE FRONT

PART V

WAR AND PEACE

Appendix

The Philip Morris Position

The FDA Position

Epilogue

Index