9780470382141

A new edition of the bestselling introduction to tourism textbook

From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.

This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:

Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization *

Lively and fun "Global Insights" look at emerging areas of importance in tourism *

Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture *

New information on transportation options, including high-speed rail and river cruises *

New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion *

Updates on passport, visa, and governmental policies *

Expanded treatment of crisis management

Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

Preface.
Tourism Overview.
Tourism in Perspective
Introduction
What Is Tourism?
Components of Tourism and Tourism Management
Economic Importance
Benefits and Costs of Tourism
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Tourism through the Ages
Introduction
Early Beginnings
Early (and Later) Tourist Attractions
Early Economic References
The First Travel Agents
Historic Transportation
Accommodations
Chronologies of Travel
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Career Opportunities
Introduction
Job Forecasts
Job Requirements
Career Possibilities
Career Paths in Tourism
Internships
Other Sources of Career Information
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
HOW TOURISM IS ORGANIZED.
World, National, Regional, and Other Organizations
Introduction
International Organizations
Developmental Organizations (International and National)
Regional International Organizations
National Organizations
Regional Organizations
State and Community Organizations
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Passenger Transportation
Introduction
The Airline Industry
The Rail Industry
The Motorcoach Industry
The Automobile
The Cruise Industry
Other Modes
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Hospitality and Related Services
Introduction
The Lodging Industry
The Food Service Industry
Meeting Planners
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Organizations in the Distribution process
Introduction
Travel Agents
Internet
Consolidators
The Tour Wholesaler
Specialty Channelers
Choosing Channels
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Attractions, Entertainment, Recreation, and Other
Introduction
Attractions
Gaming
Recreation
Entertainment
Festivals and Events
Shopping
Education
Publishing
Marketing and Publicity Organizations
Miscellaneous Services
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Understanding Travel Behavior.
Motivation for Pleasure Travel
Introduction
A Focus on Customers
The Need for a Theory
The Development of Motivation Models
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Cultural and International Tourism for LifeÆs Enrichment
Introduction
Importance
Life-Seeing Tourism
The Romance of Pleasure Travel
Developmental and Promotional Measures
Anthropography (Geography of Humankind)
Types of Destinations as Travel Experiences
Other Tourist Appeals
Tourism and Peace
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Sociology of Tourism
Introduction
Effects on the Individual
Effects on the Family
Effects on Society
Life Characteristics and Travel
Emergence of Group Travel Patterns
Social (Subsidized) Tourism
Summary of the Principal Social Effects of Tourism
The International Tourist
Barriers to Travel
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Tourism Supply, Demand, Policy, Planning, And Development.
Tourism Components and Supply
Introduction
Supply Components
Natural Resources
Built Environment
Operating Sectors
Spirit of Hospitality and Cultural Resources
Matching Supply with Demand
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Measuring and Forecasting Demand
Introduction
Why Demand Is Important
Demand to a Destination
Measuring Demand
Projection Methodology
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
TourismÆs Economic Impact
Introduction
TourismÆs Economic Impact: An International Perspective
Comparing International and Domestic Expenditures
Optimization
Economic Multipliers
More Advanced Economic Concepts Related to Tourism
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Tourism Policy: Structure, Content, and Process
Introduction
Tourism Policy: A Definition
The Focus of Tourism Policy: The Competitive/Sustainable Destination
The Major Parameters of Tourism Destination Management (TDM)
Tourism Policy: Structure, Content, and Process
The Process of Tourism Policy Formulation
Translating Policy into Reality
Formulating Policy to Deal with Crises
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Tourism Planning, Development, and Social Considerations
Introduction
Planning for a Competitive/Sustainable Destination
The Nature of Tourism Planning
Relating Tourism Planning to Tourism Policy
Why Tourism Planning Is Necessary
The Planning Process
Goals of Tourism Development
Political Aspects of Tourism Development
Development of Tourist Potential
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Tourism and the Environment
Introduction
Does Tourism Threaten the Environment? The WTTC Position
Sustainable Development
Ecotourism: Common Terms Used
Current Tourism Industry Practices
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problems
Essentials Of Tourism Research And Marketing.
Travel and Tourism Research
Introduction
Illustrative Uses of Travel Research
The Travel Research Process
Sources of Information
Basic Research Methods
Who Does Travel Research?
The State of the Art
Travel and Tourism Research Association
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Tourism Marketing
Introduction
Marketing Concept
The Marketing Mix
Market Segmentation
Marketing Planning: The Tourism Marketing Plan
Joint Marketing Efforts
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Case Problem
Tourism Prospects.
TourismÆs Future
Introduction
Tourism in the Third Millennium
The World of Tourism in 2020
The Nature of Future Growth
Leisure, Tourism, and Society in the Third Millennium
New Realities--New Horizons: Forces Impacting the Future of Tourism
The Tourist of the Future
The Changing Nature of Tourism Products
Managing the Future Effectively
Summary
Key Concepts
Internet Exercises
Questions for Review and Discussion
Selected References
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Tourism: Principles, Practices, Philosophies, 11th Edition

0470382147

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