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Acknowledgments | p. ix |
Introduction: Audience Ratings in the Twenty-First Century: The Digitalization of Media Audiences | p. 1 |
Analog | p. 11 |
Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives | p. 13 |
Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative | p. 31 |
Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative | p. 50 |
Digital | p. 65 |
Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative | p. 67 |
Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative | p. 89 |
Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative | p. 106 |
Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative | p. 129 |
Conclusion | p. 150 |
References | p. 161 |
Index | p. 170 |
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