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Table of Contents
|Introduction: Audience Ratings in the Twenty-First Century: The Digitalization of Media Audiences||p. 1|
|Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives||p. 13|
|Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative||p. 31|
|Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative||p. 50|
|Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative||p. 67|
|Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative||p. 89|
|Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative||p. 106|
|Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative||p. 129|
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