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Transnational Management 3rd Edition with PowerWeb,9780072474565
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Transnational Management 3rd Edition with PowerWeb

by ;
Edition:
3rd
ISBN13:

9780072474565

ISBN10:
0072474564
Format:
Hardcover
Pub. Date:
10/1/2000
Publisher(s):
MCG (Manual)
List Price: $127.80

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 10/1/2000.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

Table of Contents

Cross-Border Management: Motivations and Mentalities
1(92)
Ingvar Kamprad and IKEA
16(18)
Lincoln Electric: Venturing Abroad
34(19)
Jollibee Foods Corporation: International Expansion
53(20)
``The Tortuous Evolution of the Multinational Corporation'' (Perlmutter)
73(10)
``Managing in a Borderless World'' (Ohmae)
83(10)
Responding to Conflicting Demands: The Environmental Challenge
93(147)
White Nights and Polar Lights: Investing in the Russian Oil Industry
109(19)
Gerber Products Company: Investing in the New Poland
128(19)
Toys ``R'' Us Japan
147(17)
Philips and Matsushita 1998: Growth of Two Global Companies
164(16)
``The Globalization of Markets'' (Levitt)
180(11)
``Culture and Organization'' (Schneider and Barsoux)
191(25)
``The Competitive Advantage of Nations'' (Porter)
216(24)
Building Strategic Capabilities: The Competitive Challenge
240(163)
Caterpillar Tractor Co.
259(20)
Komatsu, Ltd.
279(16)
Komatsu, Ltd.: Project G's Globalization
295(18)
Canon: Competing on Capabilities
313(18)
S.A. Chupa Chups
331(17)
``How Global Companies Win Out'' (Hout/Porter/Rudden)
348(10)
``The Core Competence of the Corporation'' (Prahalad and Hamel)
358(15)
``Building a Visionary Company'' (Collins and Porras)
373(15)
``Global Strategy in a World of Nations?'' (Yip)
388(15)
Managing across Boundaries: The Collaborative Challenge
403(100)
Xerox and Fuji Xerox
418(26)
Swissair's Alliances
444(20)
Star TV (A, B, and C Condensed)
464(18)
``The Global Logic of Strategic Alliances'' (Ohmae)
482(13)
``Collaborate with Your Competitors-and Win'' (Hamel/Doz/Prahalad)
495(8)
Developing Coordination and Control: The Organizational Challenge
503(115)
Corning Glass Works International (A)
521(17)
Lufthansa: The Challenge of Globalization
538(16)
Rudi Gassner and the Executive Committee of BMG International (A)
554(18)
Acer: Inc.: Taiwan's Rampaging Dragon
572(16)
``Tap Your Subsidiaries for Global Reach'' (Bartlett and Ghoshal)
588(9)
``Making Global Strategies Work'' (Kim and Mauborgne)
597(21)
Creating and Leveraging Knowledge: The Worldwide Learning Challenge
618(86)
Proctor & Gamble Europe: Vizir Launch
632(16)
Skandia AFS: Developing Intellectual Capital Globally
648(16)
McKinsey & Company: Managing Knowledge and Learning
664(17)
``The Knowledge-Creating Company'' (Nonaka)
681(9)
``Building a Learning Organization'' (Garvin)
690(14)
Building Transnational Capabilities: The Management Challenge
704(76)
Kentucky Fried Chicken (Japan) Limited
717(16)
Acer America: Development of the Aspire
733(16)
Walt Disney's Dennis Hightower: Taking Charge
749(4)
``Local Memoirs of a Global Manager'' (Das)
753(8)
``The Myth of the Generic Manager'' (Bartlett and Ghoshal)
761(19)
Preparing for the Future: Evolution of the Transnational
780(91)
Asea Brown Boveri
800(10)
ABB Deutschland (abridged)
810(10)
ABB's Relays Business: Building and Managing a Global Matrix
820(16)
Managing Change in the Computer Industry: The Case of Siemens Nixdorf Information Systems
836(23)
``The Reinvention Roller Coaster: Risking the Present for a Powerful Future'' (Gross, Pascale, and Athos)
859(12)
Index 871


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