Transnational Management : Text, Cases, and Readings in Cross-Border Management

by BARTLETT C

• ISBN13: 9780256247817
• ISBN10: 0256247811
• Edition: 3rd
• Format: Hardcover
• Copyright: 1999-08-01
• Publisher: McGraw Hill College Div

Table of Contents

h2>Chapter 1. Cross-Border Management: Motivations & Mentalities

Case 1-1 Ingvar Kamprad & IKEA

Case 1-2 Lincoln Electric: Venturing Abroad

Case 1-3 Jollibee Foods Corporation: International Expansion

Reading 1-1 The Torturous Evolution of the Multinational Corporation (Perlmutter)

Reading 1-2 Managing in a Borderless World (Ohmae)

Chapter 2. Responding to Conflicting Demands: The Environmental Challenge

Case 2-1 White Nights & Polar Lights: Investing in the Russian Oil Industry

Case 2-2 Gerber Products Company: Investing in the New Poland

Case 2-3 Toys R Us Japan

Case 2-4 Phillips & Matsushita 1998: Growth of Two Global Companies

Reading 2-1 The Globalization of Markets (Levitt)

Reading 2-2 Culture & Organization (Schneider & Barsoux)

Reading 2-3 The Competitive Advantage of Nations (Porter)

Chapter 3. Building Strategic Capabilities: The Competitive Challenge

Case 3-1 Caterpillar Tractor Co.

Case 3-2 Komatsu, Ltd.

Case 3-3 Komatsu, Ltd.: Project G's Globalization

Case 3-4 Canon Corp.

Case 3-5 Chuppa Chup Candy

Reading 3-1 How Global Companies Win Out (Hout/Porter/Rudden)

Reading 3-2 The Core Competence of the Corporation (Prahalad & Hamel)

Reading 3-3 Building a Visionary Company (Collins & Porras)

Reading 3-4 Global Strategy…in a World of Nations? (Yip)

Chapter 4. Managing Across Boundaries: The Collaborative Challenge

Case 4-1 Xerox & Fuji-Xerox

Case 4-2 Swissair's Alliances

Case 4-3 Star TV (A,B & C Condensed)

Reading 4-1 The Global Logic of Strategic Alliances (Ohmae)

Reading 4-2 Collaborate with Your Competitors -- and Win (Hamel/Doz/Prahalad)

Chapter 5. Coordination & Control: The Organizational Challenge

Case 5-1 Corning Glass Works International (A)

Case 5-2 Lufthansa

Case 5-3 Rudi Gassner & the Executive Committee of BMG International (A)

Case 5-4 Acer, Inc.: Taiwan's Rampaging Dragon

Reading 5-1 Tap Your Subsidiaries for Global Reach (Bartlett & Ghoshal)

Reading 5-2 Making Global Strategies Work (Kim & Mauborgne)

Chapter 6. Creating and Leveraging Knowledge: The Worldwide Learning Challenge

Case 6-1 Proctor & Gamble Europe: Vizir Launch

Case 6-2 Skandia AFS: Developing International Capital Globally

Case 6-3 McKinsey & Co.: Managing Knowledge & Learning

Reading 6-1 The Knowledge-Creating Company (Nonaka)

Reading 6-2 Building a Learning Organization (Garvin)

Chapter 7. Building Transnational Capabilities: The Management Challenge

Case 7-1 KFC Japan

Case 7-2 Acer America: Development of the Aspire

Case 7-3 Walt Disney's Dennis Hightower: Taking Charge

Reading 7-1 Local Memoirs of a Global Manager (Das)

Reading 7-2 The Myth of the Global Manager (Bartlett & Ghoshal)

Chapter 8. Preparing for the Future: Evolution of the Transnational

Case 8-1 Asea Brown Boveri

Case 8-2 ABB Deutschland

Case 8-3 ABB's Relays Business: Building & Managing a Global Matrix

Case 8-4 Siemen's Nixdorf

Reading 8-1 The Reinvention of the Roller-Coaster