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9780470570074

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition

by
  • ISBN13:

    9780470570074

  • ISBN10:

    0470570075

  • Format: eBook
  • Copyright: 2010-01-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $24.95
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Summary

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school-experience.In Trump University Marketing 101, Second Edition, you'll learn how to:Master the basics of great marketing to grow your businessAdapt your marketing strategy to difficult economic conditionsUnderstand customers, competitors, and marketsDiscover your target audiencesPosition your product or service against the competitionCreate a great brand from scratchMarket residential and commercial properties effectivelyDevelop powerful marketing plansIncrease customer satisfactionPrice your products for maximum profitUse advertising and the Internet to promote your businessEmploy guerrilla marketing techniquesAnd much more!

Table of Contents

Foreword
Preface
Acknowledgments
How to Build a Powerful Marketing Strategy
Trump on Marketing
What Is Marketing?
Building a Marketing Strategy
Understanding Your Customers
Measuring and Managing Your Perceived Value
Understanding Your Competitors
Understanding Your Organization's Capabilities
Understanding Your Overall Competitive Environment
Identifying Your Possible Markets
Selecting Your Key Target Market
Possibly the Most Important Chapter in This Book: Positioning Your Product or Service
Improving Your Marketing Strategy
Creating Your Most Valuable Asset: Your Brand
Developing Your Growth Plan
Determining Your Focus for Growth
Increasing Your Customer Satisfaction
Managing Your Marketing Programs
Implementing Your Strategy
Product/Service Design
Integrating Customer Communications
Advertising
Identifiers
Sales Promotion
Personal Selling
Public Relations
Internet Marketing
Pricing
Distribution
Guerrilla Marketing
Marketing Real Estate
Marketing Residential Real Estate
Selling Residential Real Estate
Marketing Commercial Real Estate
Selling Commercial Real Estate
Marketing During Tough Times
Marketing During Tough Times: Do's and Don'ts
Tough Time Marketing: Managing Current Customers
Tough Time Marketing: Getting New Customers
Understanding Numbers
Financial Analysis for Smart Marketing Decisions
Conducting Marketing Research
Forecasting
Making Sure Marketing Strategy Succeeds
The Marketing Plan
Motivating Your People
Notes
About the Author
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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