The Truth About Profiting from Social Networking

by Rutledge, Patrice-Anne

• ISBN13: 9780789737885
• ISBN10: 0789737884
• Edition: 1st
• Format: Paperback
• Copyright: 2008-05-21
• Publisher: Que Pub

Summary

"An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!" Mark A. Kellner, "On Computers" Columnist,The Washington Times "Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms yours"ll find there. Rutledgers"s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business." Jason Falls, Social Media Explorer Blog "This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all." Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com "Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book." Tamar Weinberg, Techipedia "Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking." Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit "WithThe Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career." Allen Stern, Editor,Center Networks "There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure." Jason Bean, Blogger, b5media Facebook, LinkedIn, YouTube, & beyond: "social network" your way to success, step by step! bull; The truth about using social networks to supercharge your career bull; The truth about building your business through social networks bull; The truth about social networking privacy, safety, and security This book reveals 50Proven Social Networking Principlesand bite-size, easy-to-use techniques that work <

Author Biography

Patrice-Anne Rutledge is a bestselling author, online marketing expert, and Certified eMarketer (CeM). She is active on numerous social networking sites, including Linkedln, Facebook, and XING

Table of Contents

Introduction	p. xi
The Truth About the Social Networking Phenomenon	p. 1
Social networking is a lot more than MySpace and YouTube	p. 1
Forget everything you think you know about social networking	p. 7
The traffic stampede: numbers don't lie	p. 11
With social networking, change is the only constant	p. 15
The Truth About the Most Popular Social Networking Sites	p. 19
MySpace isn't just for teenagers	p. 19
Linkedln is the place for business	p. 23
YouTube is for profit, not just play	p. 27
Facebook extends beyond the collegiate crowd	p. 31
The Truth About Finding a Job Through Social Networking	p. 35
Forget the old rules of the job search	p. 35
Throw away your traditional resume	p. 39
If you want to get hired, go where people are hiring	p. 43
Recruiters really do want to find you	p. 47
It's who you know that counts...most of the time	p. 51
Following up outside your virtual community is key	p. 55
The Truth About Recruiting the Best Candidates Through Social Networking	p. 59
The world of recruiting has changed forever	p. 59
The best candidates are often the ones who aren't looking	p. 63
Be your own detective: finding candidates' secrets is easier than ever	p. 67
Linkedln is the recruiter's favorite social networking tool	p. 71
The Truth About Networking Your Way to Business Success	p. 75
A social networking marketing plan is not a traditional marketing plan	p. 75
The right kind of "socializing" can lead to big profits	p. 79
Reaching key decision makers requires trust	p. 83
The Truth About Launching a Product or Service Through Social Networking	p. 87
The $2.2 billion tip: advertising where the crowds gather pays off	p. 87
If you don't "get" social networking, your campaign won't work	p. 91
Marketing to the MySpace generation is different	p. 95
Making them hungry makes them buy	p. 99
Viral videos are for business, not just fun	p. 103
The Truth About Corporate Social Networks	p. 107
Corporate social networking has arrived	p. 107
You need to embrace the virtual water cooler	p. 111
You can get something for nothing: free, open-source social networks	p. 115
The Truth About Social Networking for Social Causes	p. 119
Social networking is changing the world of online fundraising	p. 119
Networking for good makes good sense	p. 123
Get social, get elected	p. 127
The Truth About Social Networking Success	p. 131
Online networking is still networking	p. 131
Quality counts: more isn't always merrier	p. 135
Online branding: your profile is how the world sees you	p. 139
Learning from the masters can make you a master social networker	p. 143
Six degrees of separation is more than just the name of a movie	p. 147
Social networking doesn't happen in a vacuum	p. 151
The Truth About Making Connections That Count	p. 155
Connect and reconnect: develop a network that works for you	p. 155
You can never have too many friends...or can you?	p. 159
You can connect with the rich and famous	p. 163
You've got mail...but you shouldn't always answer it	p. 167
The Truth About Social Networking Privacy and Safety	p. 171
Social networking makes your past an open book	p. 171
You never know who is reading your profile	p. 175
Knowledge is the key to safeguarding your privacy online	p. 179
The Truth About the Future of Social Networking	p. 183
Social networking will expand exponentially in the next decade	p. 183
Social networking is going mobile	p. 187
Not all social networking occurs on social networking sites	p. 191
Creating your own social network is easier than you think	p. 195
You don't have to follow the trends just because they're there	p. 199
References	p. 203
About the Author	p. 207
Table of Contents provided by Ingram. All Rights Reserved.

Excerpts

Introduction IntroductionSocial networking is just one component of what's called Web 2.0, the next generation of websites and services that emphasize collaboration and connectivity. Although the experts continue to debate the exact definition of Web 2.0, one thing is certain: Social networking sites, blogs, and wikis are connecting the online world like never before. Web 2.0 has changed the way the world connects and communicates, and the evolution is continuing.Social networking has generated a lot of buzz, media coverage, and conversation in the past few years. In spite of all this attention, however, many misconceptions remain. Social networking isn't just for the young. It now reaches a large, mainstream audience. Many popular sites report than half their visitors are over age 35. It isn't just for fun or pure socializing, either. Companies, organizations, and individuals around the world are profiting from their participation on popular social networks such as MySpace, Facebook, and LinkedIn. Social networking also isn't just for the tech-savvy. Strategy counts far more than technical skill in developing a successful social networking campaign. In this book, you learn 50 "truths" about real-world social networking and how you, too, can profit from your social networking experience.This book is written for anyone who wants to tap the power of social networking for professional reasons. Marketers, publicists, small business owners, independent professionals, job seekers, fundraisers, and activists all can find ways to profit from strategic social networking. It's a viable business tool that opens up new ways to connect with others who can help you achieve your business goals. The goal of this book is to provide you with a solid foundation on the basics of social networking, give you some insight into future trends, and encourage you to think strategically about the best ways you can leverage the power of social networking to enhance your business, your cause, and your life. Copyright Pearson Education. All rights reserved.