Tupperware, Unsealed : Brownie Wise, Earl Tupper, and the Home Party Pioneers

by Kealing, Bob

• ISBN13: 9780813032276
• ISBN10: 081303227X
• Format: Hardcover
• Copyright: 2008-05-25
• Publisher: UNIV PR OF FLORIDA (SD)

Summary

Brownie Wise, the first woman to appear on the cover ofBusiness Week,was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, inTupperware Unsealed.

Author Biography

Bob Kealing, an Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Kerouac in Florida: Where the Road Ends.

Table of Contents

Acknowledgments	p. ix
The Brownie Wise Problem	p. 1
Going It Alone	p. 6
The Product and the Plan	p. 17
The Product and the Plan	p. 17
Filling In the Gaps	p. 28
A Turbulent New Home	p. 35
The Confluence of Genius	p. 51
Permanent Roots	p. 64
Groundwork for a Revolution	p. 82
Success and Jubilation	p. 97
Explosive Growth	p. 112
A Revolt from Within	p. 118
New Players in Place	p. 136
The Foundations Shaken	p. 143
Hibiscus, the Sunshine Cinderella	p. 158
Jubilee Nightmare	p. 169
The Breaking Point	p. 179
Pictures of Despair	p. 188
Moving On, Selling Out	p. 198
Legacies	p. 205
Notes	p. 221
Selected Bibliography	p. 245
Index	p. 247
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