Twitter Marketing For Dummies^®

by Kyle Lacy

• ISBN13: 9780470585429
• ISBN10: 0470585420
• Format: eBook
• Copyright: 2009-10-01
• Publisher: For Dummies

Summary

An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities Analyzes several real-world examples of successful strategies for marketing on Twitter Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site Shares the top Twitter applicationsSo get chirping and put Twitter to work for your marketing needs today!

Table of Contents

Introduction

The Future of Twitter in Business

I Tweet, You Tweet, We All Tweet: Twitter and Your Business

Getting Started with Twitter

Building and Implementing Your Twitter Marketing Roadmap

Combining New and Old Media Marketing

Planning Your Twitter Marketing Strategy

Being Productive with Your Twitter Marketing Plan

Your Marketing Plan

Devising Online Strategies for Twitter Marketing Domination

Building Your Personal Twitter Tribe

Leveraging Your Twitter Tribe

Reaching Your Customers

Creating Quality Content on Twitter

Implementing Twitter Strategies for Offline Marketing Domination

Promoting to Attract Sales Leads

Improving Your Customer Service

Relating to the Public

Building Thought Leadership on Twitter

The Part of Tens

Top Ten Do's on Twitter

Top Ten Don'ts on Twitter

Top Ten Thought Leaders on Twitter

Top Ten Tools to Use for Twitter Productivity

Appendix: Great Twitter Marketing Ideas in 140 Characters or Less

Index

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