Typography Workbook: A Real-World Guide to Using Type in Graphic Design

by Samara, Timothy

• ISBN13: 9781592530816
• ISBN10: 1592530818
• Format: Hardcover
• Copyright: 2004-09-01
• Publisher: F&W-PUB

Summary

The Typography Workbook is the second in Rockport?s popular Workbook series, practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type?the cornerstone of graphic design?succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers the reader ideas and inspiration through hundreds of real-life projects with well-crafted type usage that have succeeded, as well as complete and hardworking content including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; teaching rules to live (and work) by, and pointing out hints on when to break them.

Author Biography

Timothy Samara teaches at the School of VisualArts, NYU, and Fashion Institute of Technology.

Table of Contents

Up Front
Typography Is Everywhere: Foreword	p. 6
Talking Type: A Discussion with Philippe Apeloig	p. 8
Typography Fundamentals	p. 10
Type Mechanics: The Visual Tool Kit	p. 12
Letterform Basics: The Foundation of Typographic Design	p. 14
Alphabet Variation	p. 22
The Optics of Spacing: Form and Counterform within Text	p. 26
The Spatial Mechanics of Paragraphs	p. 32
Paragraphs in Sequence	p. 40
Form and Function: Building the Bigger Picture	p. 44
Space: The Typographic Frontier	p. 46
Typographic Color: The Visual Texture of Language	p. 52
Point, Line, and Plane: The Expanded Typographic Repertoire	p. 56
Developing Hierarchy: Clarifying the Content	p. 60
The Typographic Grid: Creating Architectural Space	p. 66
Breaking the Grid: Alternative Organizational Approaches	p. 76
Typographic Systems	p. 80
Expressing the Unspoken: Image and Emotion in Typography	p. 82
Integrating Type and Image	p. 84
Type as Image: Transforming Words into Pictures	p. 96
Color in Typographic Expression	p. 102
Typography in Practice	p. 110
Typeface Design	p. 112
Book Design: Texts and Covers	p. 122
Collateral Texts: Brochures and Annual Reports	p. 136
Website Design	p. 148
Ephemera: Announcements, Promotions, and Advertising
Posters	p. 170
Type in Motion: Animations and Film Titles	p. 182
Visual Identity: Logos and Corporate Identity Systems	p. 194
Environmental Type: Signage, Exhibitions, and Architectural Branding	p. 208
Publications: Newspapers, Magazines, and Newsletters	p. 218
Packaging	p. 228
Appendixes
Index of Contributors	p. 238
Bibliography	p. 240
About the Author	p. 240
Acknowledgments	p. 240
Table of Contents provided by Ingram. All Rights Reserved.