9781599181691

Ultimate Guide to Search Engine Optimization : Drive Traffic, Boost Conversion Rates and Make Lots of Money

by
  • ISBN13:

    9781599181691

  • ISBN10:

    159918169X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-03-13
  • Publisher: Entrepreneur Press
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Summary

Turn Your Website into A Marketing Powerhouse!Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into salesEverything you ever needed to build a website and get results is right here-all in one place!

Author Biography

Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.

Table of Contents

The History of Searchp. 1
Search Technologyp. 17
The Web Sitep. 31
Competitive Researchp. 67
Step-by-Step Guide to Keyword Searchp. 83
Psychology of Your Audiencep. 97
SEO Ethicsp. 111
Link Lovep. 129
Ready to Launchp. 157
Food, Gas, Great Web Site-Next Exit!p. 169
Conversionp. 185
Glossaryp. 205
Additional Resourcesp. 227
Indexp. 237
Table of Contents provided by Blackwell. All Rights Reserved.

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