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9780745614847

Understanding Disney : The Manufacture of Fantasy

by
  • ISBN13:

    9780745614847

  • ISBN10:

    0745614841

  • Format: Paperback
  • Copyright: 2001-04-11
  • Publisher: Polity Pr

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Summary

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Author Biography

Janet Wasko is Professor of Communication at the University of Oregon, Eugene.

Table of Contents

Preface and Acknowledgments vii
Introducing the Disney Universe
1(5)
Disney History(ies)
6(22)
The Disney Empire
28(42)
Corporate Disney in Action
70(38)
Analyzing the World According to Disney
108(45)
Dissecting Disney's Worlds
153(30)
Disney and the World
183(36)
Living Happily Ever After?
219(7)
Notes 226(31)
Index 257

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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