Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

by Gough-Yates; Anna

• ISBN13: 9780415216395
• ISBN10: 0415216397
• Format: Nonspecific Binding
• Copyright: 2003-01-30
• Publisher: Routledge

Summary

Understanding Women's Magazinesexplores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a globalized market, includingElleandMarie Claire. She relates the revolution in the women's magazines' market to a consumer culture which has brought an increasing focus on consumer "lifestyles," and shows how magazines have tried to "get close to the reader" in their attempts to identify and target the "new" women of the contemporary world.

Author Biography

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University.

Table of Contents

List of figures	ix
Acknowledgements	xi
Introduction	1	(5)
Understanding women's magazines	6	(20)
Post-Fordism, post-feminism and the `new woman' in late twentieth-century Britain	26	(13)
The empires strike back: from Fordism to post-Fordism in the British magazine industry	39	(17)
Who's that girl?: advertising, market research and the female consumer in the 1980s	56	(23)
Seriously glamorous or glamorously serious?: working out the `working woman'	79	(16)
`What women want under the covers': new markets and the `new woman' in the 1980s	95	(23)
`Marie Claire -- c'est moi!': magazine editors, cultural intermediaries and the `new middle class'	118	(14)
Desperately tweaking Susan: the business of women's magazines in the 1990s	132	(21)
Conclusions	153	(6)
Notes	159	(7)
Bibliography	166	(15)
Index	181