Unmarketable

by Moore, Anne Elizabeth

• ISBN13: 9781595581686
• ISBN10: 1595581685
• Format: Paperback
• Copyright: 2007-11-12
• Publisher: New Pr

Summary

Unmarketable is both a scathing critique of corporate marketing's dalliances with the cultural underground and a highly entertaining depiction of the absurdity produced by our advertising-saturated, late-capitalist wonderland. Here is a world in which cultural resistance and the DIY underground, once refuges from consumer society, have been repurposed by corporations even as the underground itself emerges as a key demographic to be targeted. Anne Elizabeth Moore traipses through this upset landscape, interviewing the perpetrators, the victims, and the not-so-innocent bystanders of phenomena both hilarious and troubling. This book is a vibrant-and necessary-examination of the underground's changing relationship to the commercialized world. Book jacket.

Table of Contents

Acknowledgments	p. vii
Free Candy	p. 1
Scene for Sale	p. 22
Preaching to the Converted	p. 48
Playing Fair	p. 60
The Master's Blueprints	p. 81
The Filmmakers	p. 99
The Athletic Shoe Company	p. 118
The Male Perfumers	p. 136
The Pharmaceutical Manufacturers	p. 157
I Love Monkey	p. 178
Taking Dissent Off the Market	p. 194
Notes	p. 221
Index	p. 251
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