Value Creation and Sport Management

by Sandalio Gómez , Kimio Kase , Ignacio Urrutia

• ISBN13: 9780521199230
• ISBN10: 0521199239
• Format: Hardcover
• Copyright: 2010-09-13
• Publisher: Cambridge University Press

Summary

The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Table of Contents

List of figures	p. ix
List of tables	p. xii
List of contributing authors	p. xiv
Foreword	p. xv
Introduction	p. 1
The virtuous circle of value creation in the sports industry	p. 7
Value creation and performance criteria for sport entities	p. 22
National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?	p. 60
Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, 2000-2006	p. 103
The proto-image of Real Madrid: implications for marketing and management	p. 145
Value creation from the organizational structure of a sports entity	p. 176
Why NGOs matter for the success of sporting events: the case of the America's Cup	p. 209
Strategic evaluation of sponsorship and patronage	p. 220
Structural characteristics of sport organizations: main trends in the academic discussion	p. 229
Index	p. 262
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