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9781911583370

The Very Idea! Unlocking the Power of Idea Economics

by
  • ISBN13:

    9781911583370

  • ISBN10:

    1911583379

  • Format: Paperback
  • Copyright: 2018-09-01
  • Publisher: Urbane Publications
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Summary

Look at any successful venture, business or otherwise, and at some point there'll be someone at its heart who had 'a great idea!' But how do you truly realise the value of your ideas? Ideas may be good or bad, big or little, powerful or weak. But what really matters is how valuable they are. The commercial overrides the subjective. Or to put it another way, the value is more important than the value judgement - so learn how to make your ideas worth more! David's previous book - Mote: The Super Meeting - was recognised by the CMI as one of the management books of the year in 2016 and was shortlisted for the commuter read category in the annual CMI awards.

Author Biography

David Wethey is an author and writer born 1944 in Alvechurch, Worcestershire England. He has his own blogsite Making Better Decisions Better, and writes articles and blog posts on decision making, current affairs and advertising for a variety of publications and sites, including the Marketing Society. He previously wrote business bestsellers Decide and Mote.

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