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9780534562441

Visual Communication Images with Messages (with InfoTrac)

by
  • ISBN13:

    9780534562441

  • ISBN10:

    0534562442

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2002-08-01
  • Publisher: Wadsworth Publishing
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List Price: $95.00

Summary

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Table of Contents

Section 1: HOW WE SEE
1. To Sense
To Select
To Perceive
2. Light
3. The Eye, the Retina, and the Brain
Section 2: WHY WE SEE
4. What the Brain Sees: Color, Form, Depth, and Movement
5. The Sensual and Perceptual Theories of Visual Communication
Section 3: THE ETHICS OF WHAT WE SEE
6. Visual Persuasion in Advertising, Public Relations, and Journalism
7. Images That Injure: Pictorial Stereotypes in the Media
Section 4: THE MEDIA THROUGH WHICH WE SEE
8. Typography
9. Graphic Design
10. Informational Graphics
11. Cartoons
12. Photography
13. Motion Pictures
14. Television and Video
15. Computers
16. World Wide Web
17. The More You Know, the More You See
Glossary
Bibliography
Index

Supplemental Materials

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