9780791434369

Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

by
  • ISBN13:

    9780791434369

  • ISBN10:

    0791434362

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1997-07-01
  • Publisher: STATE UNIV OF NEW YORK PRESS

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Summary

Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.

Table of Contents

List of Figures
ix
Acknowledgments xi
Introduction 1(14)
I. Perceiving Images
Perception and Visual ``Common Sense''
15(54)
Evolution, Emotion, and Subliminal Perception
Fallacies of Rationality
Perceptual Illusion
Remnants of Former Perceptual ``Truths''
Neurology of Perception
Holistic versus Analytical Perceptual Views
Gestalt Roots
From Phi to AM
Event Perception, Media, and Logic
Perceptual Principles and Artistic Manipulation
Multisensory Surrounds and Virtual Reality
Brain Wiring
Conclusion
The Nature and Power of Images
69(38)
Defining the Image
Primal Invariance: Cave Art to Comics
Image Affordance
Inner Necessity
Mental Imagery
Metaphors of Mind
Eiconics
Conclusion
II. Mediated Images
The Language of Images
107(50)
Language
Comics and Hieroglyphics
Proxemics
Deep Structure
Semiotics
Literary Imagery: Breaking through Words
Color
Light, Grain, Angle and Size
Conclusion
Close Up: Manipulating Public Images in the Age of Digitalization: J.F.K. Marries Marilyn; O.J. Metamorphoses from Black to White
Video's Moving Images
157(34)
Video Experience and the Nature of the Image
Low and High Definition
The O.J. Phenomenon
Sensation, Information, and Dreams
Manipulating TV Images
Close Up: Manipulating Public Image through Television Image: ``Teddy''
Film Logic and Rhetoric
191(62)
Perception and the Development of Montage
Film Origins
Editing and Perceptual Process
Kuleshov Workshop
Pudovkin: Linkage Montage
Eisenstein: Dialectical Montage
From Long Take to CG
Sound and Mental Imagery
Hollywood Style and Linear Narrative
Color Comes to Black and White
2-D to 3-D
SFX
The Third Phase
Conclusion
Close Up: Tailhook ``Top Guns'': Living Up to the Image
III. Controversial Images
Advertising Images: Seduction, Shock, and the Unwary
253(28)
Ads as Gestalts
Tension and Closure
The Big Idea
Embeds and Subliminal Advertising
Advertising and Color
The Sex-Sell: Women's Bodies and Normative Images
The Sex-Sell: Men and Their Machines
Joe Camel and the Marlboro Man: Images That Kill
Conclusion
Political Images: Public Relations, Advertising, and Propaganda
281(20)
Hill and Knowlton's PR War Effort
Political Advertising and Public Image
Images of Hitler
Image and Group Psychology
Conclusion
Media Images and Violence
301(32)
Physical Causes of Violence
Desensitivity
Attitudinal Studies and Image: Mean World Consequences
How Violent Is TV?
Imitative Violence
Long Term Studies
The New Violence
The Public Trust
Video Games
Conclusion
Conclusion 333(6)
Notes 339(50)
Bibliography 389(28)
Index 417

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