Visual Research An Introduction to Research Methodologies in Graphic Design

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2016-03-24
  • Publisher: Fairchild Books

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Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

Author Biography

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK.

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK.

Table of Contents


1. How and why?
Research Methodologies
Process and Product
Design Commentators
Key Concepts: The Designer as Author
Case Study
Design exercises

2. Design Literacy
Visual literacy in Design Practice
Key Concepts: Connotation and Denotation
Case Study
Design exercises.

3. Analysis and Proposition
Research and Design
Feedback and Evaluation
Language and Identities
Key Concepts - Rhetoric
Key Concepts - Structuralism and Semiotics
Case Study
Design exercises

4. Visual Tools of Inquiry
Design-led research tools
Case Study
Design exercises

5. Theory in Practice
Engaging with Visual Research
Graphic Authorship
Key Concepts - Post-structuralism
Key Concepts - Rubbish Theory
Case Study
Design exercises

6. Audience and Message
Receiving End
The Construction of Meaning
Two-way Communication
Key Concepts - Fitness Landscape
Case Study
Design exercises

7. Process and Materials
Practical Considerations
Tactility and Usability
Key Concepts - Affordance
Case Study
Design exercises

8. Synthesis
The Process of Synthesis
Key Concepts - Modernism and Postmodernism
Case Study
Design exercises

Online Resources
Further Reading
Picture Credits

Rewards Program

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