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Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
Table of Contents
|Welcome to the Hospitality Industry|
|Travel and Tourism: Partners with Hospitality|
|Global Issues and Hospitality|
|Dynamics of the Lodging Industry|
|Hotel Management and Operations|
|Contemporary Foodservice Concepts|
|Culinary Arts and Foodservice Operations|
|Leisure Activities and Hospitality|
|Focus on the Future|
|Building for Success Appendices Glossary Index|
|Table of Contents provided by Publisher. All Rights Reserved.|