9781428321489

Welcome to Hospitality An Introduction

by ;
  • ISBN13:

    9781428321489

  • ISBN10:

    1428321489

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 3/18/2009
  • Publisher: CENGAGE Delmar Learning

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Summary

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

Table of Contents

Welcome to the Hospitality Industry
Travel and Tourism: Partners with Hospitality
Global Issues and Hospitality
Dynamics of the Lodging Industry
Hotel Development
Hotel Management and Operations
Contemporary Foodservice Concepts
Culinary Arts and Foodservice Operations
Beverage Management
Strictly Business
Leisure Activities and Hospitality
Focus on the Future
Building for Success Appendices Glossary Index
Table of Contents provided by Publisher. All Rights Reserved.

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