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9780471207948

The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry

by
  • ISBN13:

    9780471207948

  • ISBN10:

    0471207942

  • Format: Hardcover
  • Copyright: 2002-03-01
  • Publisher: Wiley

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Summary

How to make a fortune in the next big boom industry The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market. Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

Author Biography

Paul Zane Pilzer is a world-renowned economist, a multimillionaire software entrepreneur, a lay rabbi, a college professor, and the New York Times bestselling author

Table of Contents

Introduction: The Next Big Thing.
Chapter 1. Why We Need a Revolution.
Chapter 2. Understanding and Controlling the Demand for Wellness.
Chapter 3. What You Need to Know about Food.
Chapter 4. Making Your Fortune in Food.
Chapter 5. Making Your Fortune in Medicine.
Chapter 6. What You Must Know about Health Insurance.
Chapter 7. The Gold Mine in Wellness Insurance.
Chapter 8. Making Your Fortune in Wellness Distribution.
Chapter 9. Staking Your Claim.
Chapter 10. Epilogue: Unlimited Wellness.
Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It?
Appendix B: The Impact of U.S. Healthcare Reform on the Wellness Industry.
Appendix C: Summary of Wellness Insurance.
Appendix D: Frequently Asked Questions About Wellness Insurance.
Notes.
Selected Bibliography.
Afterword.
Acknowledgments.
Index. 

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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