What If? and Why Not? How to Transform Your Fears Into Action and Start the Business of Your Dreams

by Groover, Jen

• ISBN13: 9781935251675
• ISBN10: 1935251678
• Format: Hardcover
• Copyright: 2010-03-02
• Publisher: Benbella Books

Summary

Starting a business is hard. But the biggest obstacles often stem from fear and doubt. In "What If? and Why Not?," entrepreneur Groover shows how to transform fears into action by rethinking the negative questions that can lead to failure.

Author Biography

Tagged by Success Magazine as a "One-Woman Brand" and “Creativity and Innovation Guru”, a leading "Serial Entrepreneur" by Entrepreneur Magazine and having drawn comparisons to Walt Disney and Benjamin Franklin, Jen Groover's name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights.

Jen’s innovative handbag company is the award-winning Butler Bag Company, which launched just under 3 years ago and is now being tracked as one of the fastest growing handbag brands in history. She has become a regularly featured business and lifestyle expert for such programs as Fox News’ “Strategy Room”, ABC’s “Money Matters”, CBS’ “Early Show”, CNBC’s “The Big Idea with Donny Deutsch”, and Meredith Corporation’s “Better TV” and a business contributor to the Huffington Post. Jen and her products have been featured in hundreds of media outlets such as O, The Oprah Magazine, Redbook, Us Weekly, People, Success and Entrepreneur.

Jen is a highly sought-after speaker and author – contributing editorial pieces to several prominent business magazines and booking speaking engagements that include political conferences, charity fundraisers, Learning Annex seminars, and women’s leadership conferences. She is also the National Spokesperson for Girls Take Charge, a leadership organization for girls 9-18 years of age.

Jen has recently created and hosts Launchers Café - a cutting-edge entrepreneurial, multimedia, and interactive brand with tens of thousands of members that is changing the way entrepreneurs/launchers learn, share information, do business and accelerate business growth.

She has received numerous accolades and honors from women’s organizations such as the Momentum Award from Ceslie Network/Ceslie.com recognizing her as one of the best and brightest women in business. Most recently Jen is the 2009 Honoree for the Women’s Venture Fund for her prominent work in being a role model and advocate for female entrepreneurs.

Table of Contents

Introduction	p. 1
"What if I have a great idea but don't know how to turn it into a business?"	p. 15
"What if everyone tells me I can't do it?"	p. 41
"What if I'm terrified of losing my job security?"	p. 59
"What if someone steals my idea?"	p. 75
"What if I don't have the money to start my company?"	p. 93
"What if I don't know anything about the industry I want to be in?"	p. 117
"What if I don't know anything about branding and marketing?"	p. 139
"What if I'm terrified of selling and don't think I'm good at it?"	p. 171
"What if the business isn't immediately profitable?"	p. 193
"What if I fail?"	p. 217
Table of Contents provided by Ingram. All Rights Reserved.

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