What is included with this book?
Introduction | p. xi |
$380 Billion | p. xiv |
Anatomy of a Superstar | p. xvi |
The Core Idea | p. xvii |
A Road Map to Excellence | p. xix |
Born | p. 1 |
Early Adoption | p. 3 |
Open Circuit | p. 5 |
Enlightenment | p. 6 |
The Apple I, Almost a Computer | p. 8 |
Executek? Or Apple Computer? | p. 9 |
Rejection? So What: The Vision Gains Momentum | p. 10 |
From Genesis to Exodus | p. 11. A Mac in |
Born Again | p. 23 |
What Came NeXT | p. 25 |
More Than a Toy Story | p. 27 |
Back to the Future: Steve Returns to Apple | p. 28 |
The Vision Gets a Soundtrack | p. 32 |
One Button Success: The iPhone | p. 34 |
Putting It All Together: The iPad | p. 35 |
Against the Grain: Achieving Excellence in Retail | p. 37 |
"Unfortunately, That Day Has Come | p. 41 |
Model | p. 45 |
All Leaders Are Tyrants | p. 46 |
Button-Down Definitions of Leadership | p. 48 |
A Different Drummer | p. 51 |
The "Tyrant" Part | p. 52 |
Rule Maker, Rule Breaker | p. 55 |
A Definition Steve Would Have Liked | p. 57 |
Achievement, Not Money and Power | p. 60 |
The Zen of Respect | p. 61 |
The Right Hand for the Left Hand | p. 64 |
The Steve Jobs Leadership Model | p. 65 |
Customer | p. 73 |
A Decent Burial | p. 75 |
Faster Horses Don't Matter | p. 77 |
There's a "C" in Leadership | p. 82 |
Sensing Your Customers | p. 84 |
See the Customer | p. 85 |
See the Experience | p. 88 |
Be the Customer | p. 95 |
Should You Try This Yourself? | p. 99 |
Developing Your Own Customer Connectivity | p. 100 |
Vision: The Glue Connecting the Customer to Your Organization | p. 101 |
Vision | p. 105 |
Not Invented Here Just Made Perfect | p. 108 |
The Difference between Invention and Innovation | p. 109 |
What Is a Visionary? | p. 113 |
Can You Be a Visionary? | p. 114 |
What Is a Vision? | p. 115 |
Don't Confuse Vision with a Mission | p. 119 |
Don't Confuse Vision with Passion | p. 120 |
It's All about Synthesis | p. 121 |
Culture | p. 127 |
The Culture of Can Do | p. 129 |
"It's More Fun to Be a Pirate Than to Join the Navy" | p. 134 |
"The System Is That There Is No System" | p. 138 |
"The Only Way to Do Great Work Is to Love What You Do" | p. 145 |
Keeping the Focus | p. 149 |
Product | p. 155 |
Cool Air at the Summit | p. 157 |
"It's Not a Phone, It's a Platform" | p. 158 |
"Simple Can Be Harder Than Complex" | p. 165 |
Don't Forget the Cool | p. 169 |
Message | p. 173 |
Be the Face of Your Company | p. 178 |
Outside In | p. 180 |
The Message Simple and Elegant | p. 181 |
Special Delivery | p. 184 |
Brand | p. 193 |
Brand Essence | p. 195 |
On Developing a Personal Brand | p. 197 |
Personal Brand Matters | p. 200 |
Personal Brand, Company Brand | p. 202 |
Reaching the Summit | p. 204 |
The Legacy Lives On | p. 206 |
Index | p. 209 |
Table of Contents provided by Ingram. All Rights Reserved. |
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