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Which Ad Pulled Best?

by
Edition:
10th
ISBN13:

9780078112072

ISBN10:
0078112079
Format:
Paperback
Pub. Date:
10/4/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $57.38

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This is the 10th edition with a publication date of 10/4/2010.
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Summary

Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T


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