CART

(0) items

Which Ad Pulled Best?

by
Edition:
10th
ISBN13:

9780078112072

ISBN10:
0078112079
Format:
Paperback
Pub. Date:
10/4/2010
Publisher(s):
McGraw-Hill/Irwin

Questions About This Book?

What version or edition is this?
This is the 10th edition with a publication date of 10/4/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Which Ad Pulled Best? : 50 Case Histories on How to Write and Design Ads That Work
    Which Ad Pulled Best? : 50 Case Histories on How to Write and Design Ads That Work





Summary

Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T


Please wait while the item is added to your cart...