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Which Ad Pulled Best?,9780078112072
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Which Ad Pulled Best?

ISBN13:

9780078112072

by
ISBN10:
0078112079
Edition:
10th
Format:
Paperback
Pub. Date:
10/4/2010
Publisher(s):
McGraw-Hill Education
List Price: $65.00
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  • Which Ad Pulled Best? : 50 Case Histories on How to Write and Design Ads That Work
    Which Ad Pulled Best? : 50 Case Histories on How to Write and Design Ads That Work





Summary

Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T


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