Why You How To Make A Living Doing What You Love

by Millman, Debbie

• ISBN13: 9780321960979
• ISBN10: 0321960971
• Edition: 1st
• Format: Paperback
• Copyright: 2040-01-01
• Publisher: New Riders

Summary

How can you overcome inexperience, insecurity, low self-esteem, or fear in order to get what you want? How can you discover what is meaningful and unique about your abilities? How can you truly quantify your talent and stand out? Learn, with Why You: How To Make A Living Doing What You Love.

 

Why You covers the following:

• How to create a meaningful life philosophy for yourself that can guide any creative career and propel your goals
• How to present yourself in meetings, interviews and presentations in a compelling, authentic and persuasive manner
• How to network, promote yourself, and stand out from your competition
• How to construct a resume, a cover letter, and compelling correspondence
• How to organize a portfolio (or any body of work) and how to promote your abilities online and with social media
• How to network and sell yourself in the “real” world with more confidence and success
• How to find your voice, develop your personal brand, and live a creative life
• How to ask for what you want—AND GET IT!

Author Biography

Debbie Millman has worked in the design business for 30 years. She is the Chief Marketing Officer at Sterling Brands where she has worked on the redesign of over 200 global brands. Debbie is President Emeritus of the AIGA, the largest professional association for design in the world. She is the Editorial and Creative Director at Print Magazine and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and 250 episodes are now featured on DesignObserver.com. In 2011, the show was awarded a Cooper-Hewitt National Design Award. Debbie is the author of six books on branding and design.

Table of Contents

Foreword

 

Introduction: What this book is about and why I am writing it

 

Before We Get Started
WHO ARE YOU? How did you get here? What do you want? What are you good at?
What are your strengths? How this book will help you make a living doing what you love and what makes your heart sing.

 

Part One: MYTH BUSTING

 

Chapter 1: Expect Anything Worthwhile to Take Time
Chapter 2: You Must Have a Philosophy
Chapter 3: You Must Know What You Are Talking About
Chapter 4: Confidence Is Overrated
Chapter 5: Busy Is a Decision
Chapter 6: Settling Is Hard Work, Too
Chapter 7: Talent Is Equivalent to Operational Excellence
Chapter 8: You Are Not Born a Leader
Chapter 9: Artificial Harmony Will Get You Nowhere Fast
Chapter 10: There Is No Such Thing as The Future

 

Interviews with experts

 

Part Two: SETTING THE STAGE

 

Chapter 11: What Is Strategy?
Chapter 12: What Is Positioning?
Chapter 13: What Is Branding?
Chapter 14: How to Develop a Point of View
Chapter 15: Who You Are Is as Important as What You Do or How You Do It
Chapter 16: You Must Learn How to Sell and Present
Chapter 17: What Is An Effective Presentation? What Is An Amazing Presentation?
Chapter 18: First and Lasting Impressions
Chapter 19: Everything You Ever Want to Know About Presenting
Chapter 20: What Does It Take to Get What You Want?

 

Interviews with experts

 

Part Three: MAKING IT HAPPEN

 

Chapter 21: The Myth of Email
Chapter 22: Networking and Nonsense
Chapter 23: The Magic of Numbers and Networking
Chapter 24: Making A Meeting or Setting Up an Interview
Chapter 25: Relentless Preparation
Chapter 26: How to Show Up (To A Meeting or Interview)
Chapter 27: How to Read Faces
Chapter 28: Telling the Truth
Chapter 29: Self-Promotion, Social Media, and Saturation
Chapter 30: Self-Generated Work, Self-Generated Passions

 

Interviews with experts

 

Part Three: YOUR BEST SELF

 

Chapter 31: A Five-Year Plan
Chapter 32: How to Put Together A Portfolio
Chapter 33: How to Write A Really Good Resume
Chapter 34: Your Mission, Should You Choose to Accept It
Chapter 35: Your Plan of Attack
Chapter 36: What Are You Afraid of?
Chapter 37: Getting Yourself Out There
Chapter 38: Rejection vs. Failure
Chapter 39: Measuring Success
Chapter 40: If Not Now, When?

 

Interviews with experts

 

Part Four: RESOURCES

 

Bibliography and worksheets