Wikinomics How Mass Collaboration Changes Everything

by Tapscott, Don; Williams, Anthony D.

• ISBN13: 9781591841388
• ISBN10: 1591841380
• Format: Hardcover
• Copyright: 2006-12-28
• Publisher: Portfolio Hardcover

Summary

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomicswill be your road map for doing business in the twenty-first century.

Author Biography

Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.
Anthony D. Williams is a research director at New Paradigm. He holds a master-'s of research from the London School of Economics where he has been teaching over the last year. He leads New Paradigm-'s work in the areas of innovation and intellectual property.

Table of Contents

Introduction	1
Subtitles	5
1. Wikinomics	7
2. The Perfect Storm	34
3. The Peer Pioneers	65
4. Ideagoras	97
5. The Prosumers	124
6. The New Alexandrians	151
7. Platforms for Participation	183
8. The Global Plant Floor	213
9. The Wiki Workplace	239
10. Collaborative Minds	268
11. The Wikinomics Playbook	291
Acknowledgments	293
Notes	297
Index	315