Wikinomics : How Mass Collaboration Changes Everything

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  • Edition: Revised
  • Format: Hardcover
  • Copyright: 4/17/2008
  • Publisher: Portfolio Hardcover

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An updated edition of the national bestseller—now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomicswill be your road map for doing business in the twenty-first century.

Author Biography

Don Tapscott is chief executive of New Paradigm, a think tank that focuses on business innovation. He is the author of ten books about business strategy and technology, including the bestsellers Paradigm Shift, Growing Up Digital, and The Naked Corporation. He lectures around the world and serves as an adjunct professor of management at the Rotman School of Management at the University of Toronto.
Anthony D. Williams is vice president and executive editor at New Paradigm and the author of numerous influential reports.

Table of Contents

Subtitlesp. 5
Wikinomicsp. 7
The Perfect Stormp. 34
The Peer Pioneersp. 65
Ideagorasp. 97
The Prosumersp. 124
The New Alexandriansp. 151
Platforms for Participationp. 183
The Global Plant Floorp. 213
The Wiki Workplacep. 239
Collaborative Mindsp. 268
Enterprise 2.0p. 288
Acknowledgmentsp. 317
Notesp. 321
Indexp. 341
Table of Contents provided by Blackwell. All Rights Reserved.

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