Winning in Asia, Japanese Style

by Aggarwal, Vinod K.; Urata, Shujiro

• ISBN13: 9780312239107
• ISBN10: 0312239106
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-10-04
• Publisher: Palgrave Macmillan

Summary

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Author Biography

Vinod K. Aggarwal is Professor of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at UC Berkeley.

Shujiro Urata is Professor of Economics at the School of Social Sciences, Waseda University, Research Fellow at the Japan Center for Economic Research, and Faculty Fellow at the Research Institute of Economy, Trade and Industry in Tokyo.

Table of Contents

Preface	vii
Contributors	ix
List of Abbreviations	xi
Part One Theoretical Framework	1	(58)
Analyzing Japanese Firms' Market and Nonmarket Strategies in Asia	3	(24)
Vinod K. Aggarwal
Japan's Foreign Direct Investment and Trade in Asia	27	(32)
Shujiro Urata
Part Two Case Studies	59	(182)
Banking on East Asia: Expansion and Retrenchment of Japanese Firms	61	(37)
Masahiro Kawai
Yuzuru Ozeki
Hiroshi Tokumaru
Cartels, Competition, and Consolidation in the Japanese Chemical Industry	98	(25)
Tametsugu Taketomi
On the Road to Asia: Japanese Automakers in ASEAN	123	(34)
Gregory W. Noble
Ringing off the Hook! Japanese Telecommunications Responds to the Call of Asian Markets	157	(27)
Yumiko Okamoto
Cracking the Code: Japanese Software Strategies in Asia	184	(36)
Trevor H. Nakagawa
Short Circuiting Keiretsu: Japanese Electronic Firms in Asia	220	(21)
Hidetaka Yoshimatsu
Part Three Conclusion	241	(32)
Lessons from Japanese Firms' Strategies in Asia	243	(30)
Vinod K. Aggarwal
Index	273