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9780230343436

Winning at Innovation The A-to-F Model

by ;
  • ISBN13:

    9780230343436

  • ISBN10:

    0230343430

  • Format: Hardcover
  • Copyright: 2011-11-15
  • Publisher: Palgrave Macmillan

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Summary

Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trias de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.

Author Biography

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Illinois. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, 13th ed., the most widely used marketing book in graduate business schools worldwide and several others. He has published over one hundred articles in leading journals, several of which have received best-article awards.
 
FERNANDO TRÍAS DE BES is an Economist with an MBA from ESADE as well as the University of Michigan. Since 1992, he has been working as an Associate Professor of the Marketing Management Department at ESADE Business School in Barcelona, Spain. He is the founder of Salvetti & Llombart, a consulting firm specialized in Innovation and Market Research. He is a co-author of Lateral Marketing: New Techniques for Finding Breakthrough Ideas, along with Philip Kotler, and co-author of Luck, Creating the Conditions for Success in Life and Business with Alex Rovira.

Table of Contents

Introduction
Entrepreneurial Barriers To Innovation
PART I
Overall Picture Of The A-To-F Model
Activators
Browsers
Creators
Developers
Executors
Facilitators
The Advantages Of Designing Innovation Processes With The A-To-F Model
Annex I - Examples Of Processes Design Using The A-To-F Model
Annex II - Detail Of Collaboration Tasks And Examples
PART II
Planning Innovation
Metrics
How To Foster a Creative Culture
Incentive And Rewards

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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