Wired for Speech

by Nass, Clifford

• ISBN13: 9780262140928
• ISBN10: 0262140926
• Format: Hardcover
• Copyright: 2005-08-01
• Publisher: Mit Pr

Summary

Winner, 2007 International Communication Association Outstanding Book Award for 2005-2006. Interfaces that talk and listen are populating computers, cars, call centers, and even home appliances and toys, but voice interfaces invariably frustrate rather than help. In Wired for Speech, Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speech-whether from human or machine-evokes. Wired for Speechdemonstrates that people are "voice-activated": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding, voice interfaces can truly emerge as the next frontier for efficient, user-friendly technology. Wired for Speechpresents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?), how a car's voice can promote safer driving (are "happy" cars better cars?), whether synthetic voices have personality and emotion (is sounding like a person always good?), whether an automated call center should apologize when it cannot understand a spoken request ("To Err is Interface; To Blame, Complex"), and much more. Nass and Brave's deep understanding of both social science and design, drawn from ten years of research at Nass's Stanford laboratory, produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces, scientists construct better theories, and everyone gain better understandings of the future of the machines that speak with us.

Table of Contents

Preface	ix
Acknowledgments	xiii
A Note to Readers	xix
Wired for Speech: Activating the Human-Computer Relationship	1	(8)
Gender of Voices: Making Interfaces Male or Female	9	(10)
Gender Stereotyping of Voices: Sex Is Everywhere	19	(14)
Personality of Voices: Similars Attract	33	(14)
Personality of Voices and Words: Multiple Personalities Are Dangerous	47	(14)
Accents, Race, and Ethnicity: It's Who You Are, Not What You Look Like	61	(12)
User Emotion and Voice Emotion: Talking Cars Should Know Their Drivers	73	(12)
Voice and Content Emotions: Why Voice Interfaces Need Acting Lessons	85	(12)
When Are Many Voices Better Than One? People Differentiate Synthetic Voices	97	(16)
Should Voice Interfaces Say ``I''? Recorded and Synthetic Voice Interfaces' Claims to Humanity	113	(12)
Synthetic versus Recorded Voices and Faces: Don't Look the Look If You Can't Talk the Talk	125	(18)
Mixing Synthetic and Recorded Voices: When ``Better'' Is Worse	143	(14)
Communication Contexts: The Effects of Type of Input on User Behaviors and Attitudes	157	(14)
Misrecognition: To Err Is Interface; To Blame, Complex	171	(12)
Conclusion: From Listening to and Talking at to Speaking with	183	(2)
Notes	185	(86)
Author Index	271	(14)
Subject Index	285