Working Together to Reduce Harmful Drinking

by Grant; Marcus

• ISBN13: 9780415800877
• ISBN10: 0415800870
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-10-05
• Publisher: Routledge

Summary

This book is intended to contribute to the World Health Organization#xE2;#xAC;"s (WHO) global strategy to reduce the harmful use of alcohol. It explores areas where alcohol producers#xE2;#xAC;" technical competence can and does make a positive contribution to reducing harmful drinking and where industry input has been welcomed by WHO. The book describes each of these areas: producing beer, wine, and spirits; addressing availability of noncommercial beverages; pricing, marketing, and selling beverage alcohol; encouraging responsible choices; and working with others. The final chapter sets out views of how alcohol producers can contribute to reducing harmful drinking in countries where they are present. The messages recurring throughout the book are that reasonable regulation provides the context for good alcohol policy, excessive regulation often leads to unintended negative consequences, leading producers have a proud record of making positive contributions to implementing effective alcohol policies -but there are opportunities to do much more.

Author Biography

Marcus Grant is President of the International Center for Alcohol Policies (ICAP). He has worked in the alcohol field for over thirty years, first as Director of a U.K.-based nongovernmental organization, the Alcohol Education Center, which provided national coordination of post-qualification training on alcohol problems for health and social service staff, and then for the World Health Organization (WHO), where he was responsible for global activities on the prevention of alcohol and drug abuse. He resigned from WHO in 1994 to set up ICAP. Mark Leverton is Director of Alcohol Policy and Industry Issues at Diageo, the world's leading beer, wine, and spirits company. A member of the ICAP Board of Directors since 1997 and Chairman of the Board from 2004 to 2006, he has held a number of senior management positions in Diageo in London, Brussels, and Asia. He has also held a number of industry positions, including Chairman of the Scotch Whisky Association International Affairs Committee and Chairman of the Alcohol and Society Standing Committee of the Confederation Europenne des Producteurs de Spiritueux (CEPS); he was a longstanding member of the Scotch Whisky Association Council. Mr. Leverton has represented Diageo in formal industry consultations with WHO on how to reduce harmful drinking.

Table of Contents

About the Editors	p. vii
Contributors	p. ix
Disclaimer	p. xiii
Acknowledgments	p. xv
Introduction	p. 1
Producing Beer, Wine, and Spirits	p. 17
Understanding Alcohol Availability: Noncommercial Beverages	p. 39
Marketing Beverage Alcohol	p. 63
Pricing Beverage Alcohol	p. 91
Selling and Serving Beverage Alcohol	p. 115
Making Responsible Choices	p. 143
Working Together	p. 171
Implementing the WHO Global Strategy to Reduce Harmful Use of Alcohol: The Producers' Contributions	p. 197
Index	p. 205
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